B2B Markeiting specialist

Company Description Wesworth Electric is a full-service electrical contractor that has served South Florida since 1981, providing safe and efficient electrical solutions across residential, commercial, multifamily, and industrial projects. With thousands of completed projects and service calls, the company is trusted by leading general contractors such as Coastal Construction and Turner Construction. Wesworth Electric combines licensed master electricians, journeymen, and scalable crews to deliver high-quality work tailored to client needs. The company leverages advanced technology systems to track projects, service tickets, HR processes, and fleet operations, ensuring transparency and operational excellence. Built on long-term relationships and strong client retention, Wesworth Electric is committed to powering growth through reliable, forward-thinking electrical services.

Role Description The B2B Marketing Specialist is a full-time, on-site role based in Caracas, focused on supporting Wesworth Electric’s growth in business-to-business markets. This position is responsible for developing and executing marketing campaigns that target commercial, industrial, and multifamily clients, including email marketing, digital outreach, and sales enablement materials. Day-to-day tasks include coordinating with sales and operations teams to align messaging, creating content for presentations and proposals, and analyzing campaign performance to optimize lead generation and client engagement. The specialist will manage marketing collateral, maintain brand consistency across channels, and support customer retention initiatives through targeted communication programs. The role also involves market research, competitor analysis, and participation in industry events or trade activities to strengthen Wesworth Electric’s presence with key business partners.

Qualifications

• Strong Communication skills, including clear written and verbal business communication with internal teams and B2B clients.
• Customer Service capabilities to support account management, respond to client inquiries, and contribute to positive long-term relationships.
• Sales and Sales Management skills to collaborate with the sales team, support pipeline development, and contribute to meeting revenue goals.
• Training experience to help educate internal teams on marketing initiatives, tools, and best practices that enhance client-facing interactions.
• Experience in B2B marketing, preferably in construction, electrical contracting, or related industrial sectors.
• Ability to analyze marketing and sales data, use CRM or marketing automation tools, and report on campaign performance.
• Proficiency with common office and collaboration software; familiarity with digital marketing platforms is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Strong organizational skills, attention to detail, and the ability to manage multiple