B2B Marketing Coordinator

easyIT is a 23-year-old Melbourne, Australia based managed service provider (MSP) with an extraordinary track record: 99% client retention rate and zero churn over two decades. We partner with growing businesses (10-80 employees) across manufacturing, professional services, and distribution sectors, providing comprehensive IT support that enables business growth.

The Opportunity

You'll be joining during a critical transformation phase, working directly with our fractional CMO to build easyIT's marketing infrastructure from the ground up. You'll execute the strategic BLUEPRINT we've developed to generate qualified leads, build brand visibility, and create systematic revenue growth.

You'll have the rare opportunity to see immediate impact from your work. Every campaign you execute, every piece of content you create, and every lead you generate will be directly visible in company growth. This role combines content creation, campaign execution, and outbound lead generation, making it perfect for someone who wants diverse marketing experience with measurable business results.

Role Overview

Position Type: Full Time

Reporting Structure: You'll work under the strategic direction of our fractional CMO, with direct collaboration with the CEO/founder for subject matter expertise and client insights.

Work Style: Onsite Ortigas - with possibility of 1 day WFH

Core Responsibilities

1. Content Creation & Writing (30% of time)

• Website Content: Write and update service pages, About page, location pages based on strategic messaging frameworks. Build and test landing pages for lead magnets, case study downloads, and specific campaigns.
• Blog Content: Draft 2-4 blog posts per month (1,500-3,000 words) following SEO content calendar and keyword targeting
• Case Studies: Interview clients and write compelling case studies highlighting retention and client success stories
• Email Marketing: Write email sequences for lead nurture, referral requests, and newsletter content
• Sales Enablement Materials: Create persona-specific one-pagers (Owner/CEO, CFO, Office Manager, IT Manager versions)

2. Cold Outreach & Lead Generation (25% of time)

• Prospect List Building: Research and build targeted lists of 10-80 employee businesses in Melbourne matching ideal customer profile
• LinkedIn Outreach: Execute connection requests and personalised messaging campaigns via SalesFlow (or similar automation tools)
• Cold Email Campaigns: Write and launch multi-touch email sequences using best practices for deliverability
• Personalisation at Scale: Research prospects and customise messages using company-specific details and pain points
• Response Management: Monitor replies, categorise responses (interested/not interested/questions), coordinate handoffs to CEO
• Follow-up Sequences: Execute systematic follow-up across channels (LinkedIn + email + potentially phone)
• Performance Optimisation: Track metrics (connection rates, reply rates, meeting bookings), adjust messaging based on results

3. Campaign Execution & Management (25% of time)

• Referral Campaigns: Execute systematic referral request campaigns to top clients using prepared scripts and templates
• Email Campaigns: Set up and manage automated email sequences in GoHighLevel (or designated email platform)
• Google Business Profile: Post weekly updates using 4-post rotation (company news, tips/advice, client success, offers/promotions)
• Social Media: Create and schedule LinkedIn posts (2-3x per week) based on content bank and thought leadership strategy
• Content Repurposing: Turn long-form blog content into social posts, email snippets, and one-pager excerpts

5. CRM & Data Management (10% of time)

• GoHighLevel Management: Input leads, update contact records, and maintain buying committee stakeholder data
• Lead Tracking: Log all referrals, track source attribution, and update pipeline stages accurately
• Contact Enrichment: Research and add missing stakeholder information for buying committees (CFO, Office Manager, IT Manager)

6. Analytics & Reporting (10% of time)

• Performance Tracking: Monitor website traffic, email open rates, LinkedIn engagement, campaign performance
• Monthly Reports: Compile data for CMO review (leads generated by source, campaign results, content performance)
• Dashboard Maintenance: Update tracking dashboards with current metrics and key performance indicators

Non-Negotiable Requirements

These are the essential skills you must have to be successful in this role:

1. B2B Copywriting Excellence

• Ability to write compelling business-focused content (NOT consumer/lifestyle writing)
• Understanding of B2B buying psychology and multi-stakeholder decision-making processes
• Can translate technical IT concepts into business outcome language
• Experience writing for different stakeholder audiences (CEOs, CFOs, Operations Managers)

2. Strong English Writing Skills

• Native or near-native English proficiency
• Excellent grammar, spelling, and sentence structure
• Can adapt tone for different personas and platforms
• Professional business communication style

3. Cold Outreach & Lead Generation Experience

• LinkedIn Outreach: Proven experience executing B2B LinkedIn connection and messaging campaigns
• Cold Email: Can write and execute multi-touch cold email sequences that generate responses
• Outreach Tools: Experience with SalesFlow, Apollo, Lemlist, Instantly, or similar automation platforms
• List Building: Can research and build targeted prospect lists based on ideal customer profile criteria
• Personalisation: Understands how to personalise outreach at scale without manual one-off messages
• Results-Oriented: Can demonstrate previous campaign results (connection rates 25%+, reply rates 3-8%)

4. Marketing Systems Proficiency

• GoHighLevel (or similar CRM): Campaign building, automation setup, contact management
• Email Marketing Platforms: Sequence creation, segmentation, A/B testing
• WordPress or Website CMS: Content updates, page creation, basic formatting
• Project Management Tools: Asana/Trello/Monday for task tracking and workflow management

5. Self-Direction & Execution Excellence

• Takes strategic direction and executes independently without hand-holding
• Proactively identifies what needs to be done next
• Meets deadlines consistently without constant reminders
• Asks clarifying questions when needed but doesn't require constant supervision

6. Detail Orientation & Quality Control

• Reviews own work before submission
• Catches errors in grammar, formatting, data entry
• Maintains brand consistency across all materials
• Double-checks links, tracking codes, campaign settings

7. Research & Learning Capability

• Can research industry-specific topics (MSP/IT services) and understand business models
• Quick learner of new tools and systems
• Able to understand client business models and adapt messaging accordingly
• Research competitors and industry best practices proactively

Keyword: Blueprint

Good-to-Have Skills

These skills will make you stand out but aren't required:

• SEO Knowledge: Basic understanding of keyword research, on-page optimisation, content structure for SEO, Google Business Profile optimisation, review management
• Design Skills: Can create simple branded graphics in Canva, basic photo editing and optimisation
• Analytics & Data Interpretation: Can pull and interpret Google Analytics data, comfortable with marketing metrics
• Industry Experience: Previous work in B2B services marketing, MSP or technology sector familiarity
• Deliverability Management: Email warmup, domain reputation, avoiding spam filters

Ideal Candidate Profile

Background

• 2-5 years marketing coordinator/assistant experience in B2B services
• 1-2 years cold outreach experience (LinkedIn + email) with measurable results
• Has executed outbound campaigns that generated qualified meetings/opportunities
• Previously worked with small-medium businesses (10-100 employees)
• Comfortable working remotely with minimal supervision

Work Style

• Takes ownership of deliverables from start to finish
• Proactively communicates progress and blockers
• Organised with multiple concurrent projects
• Detail-oriented but also able to meet deadlines

What Makes This Role Different

• Direct Impact: You'll see immediate results from your work

• Ground Floor Opportunity: Join during the transformation phase and help build marketing infrastructure from scratch

• Strategic Exposure: Work directly with the fractional CMO on strategic initiatives, not just tactical execution

• Quality Over Quantity: We value thoughtful, high-quality work over churning out volume. You'll have time to do things right.

How to Apply

Application Requirements:

1. Complete the Application Form:

Answer all questions thoroughly and honestly. Generic or incomplete responses will not be considered.

2. Record a Short Video Introduction (2-3 minutes):

Upload to YouTube, Loom, or Google Drive and include the link in your application.

In your video, please address:

• Why you're interested in this specific role with easyIT
• Your experience with B2B copywriting and cold outreach
• One specific example of a successful campaign you've executed
• What tools and systems you're most comfortable using
• Why you're a good fit for a remote, self-directed role

3. In your application please submit your resume along with the following:

Submit Writing Samples:

Include 2-3 examples of B2B content you've written (blog posts, email sequences, LinkedIn posts, case studies, or similar).

If you don't have portfolio samples, you may create a sample blog post (1,000+ words) on the topic: "How to Know When Your IT Provider Is Holding Your Business Back"

Application Questions

Please answer these questions in your application:

5. What is the keyword mentioned in the job description that demonstrates you've read it carefully?

6. Describe your experience with B2B copywriting. What types of content have you written for business audiences?

7. Tell us about a cold outreach campaign you've executed (LinkedIn or email). What were the results? (Include specific metrics: connection/response rates, meetings booked, etc.)

8.                  Which outreach automation tools have you used? (e.g., SalesFlow, Apollo, Lemlist, Instantly, etc.) Describe your proficiency level with each.

9.                  How do you balance personalisation with scale when conducting cold outreach? Give a specific example.

10.              What CRM and marketing automation platforms have you worked with? (e.g., GoHighLevel, HubSpot, ActiveCampaign, etc.)

11.              Describe your work style. How do you manage multiple projects and deadlines when working remotely?

12.              Why are you interested in working with a B2B managed services provider specifically? What about this role appeals to you?

13.              Are you okay with working 8:30am - 17:30pm Melbourne Australia time?

14.              Please provide the link to your 2-3 minute video introduction.

15.              Please provide links to 2-3 writing samples or attach your sample blog post.