B2B Marketing Executive (Engineering industry)

Responsibilities:

Campaign Management & Digital Marketing

• Plan and execute multi-channel marketing campaigns, including eDMs, CRM and digital initiatives.
• Coordinate campaign schedules and optimize performance through A/B testing.
• Support digital content creation and social media activities.

Content Development & Brand Communications

• Develop marketing content for eDMs, websites, landing pages and promotional materials.
• Ensure brand consistency across all marketing communications.
• Collaborate with internal teams and external agencies to deliver marketing assets.

Marketing Analytics & Customer Insights

• Track campaign performance using GA4, UTM and analytics tools.
• Prepare marketing reports and maintain customer databases.
• Gather customer and market insights through surveys, interviews and visits.

Marketing Operations & Project Management

• Coordinate marketing projects with internal stakeholders and external vendors.
• Support customer enquiries, ad-hoc marketing initiatives and process improvements.

Requirements:

• Diploma or Degree in Marketing, Business or a related field.
• At least 2 years of marketing experience; fresh graduates with relevant internships or portfolios are welcome.
• Knowledge of digital marketing, CRM or email marketing platforms.
• Strong analytical, communication and project coordination skills with proficiency in Excel.
• Experience in B2B, industrial or manufacturing marketing is an advantage.
• Familiarity with GA4, Power BI, Looker Studio, Canva or Generative AI tools is preferred.

Please state your availability, current and expected salary in the resume.

We regret that only shortlisted candidates will be notified.

GMP Technologies (S) Pte Ltd   |   EA Licence: 11C3793   |   Eddie Tang |   Registration No: R1221129