B2B Marketing Expert (m/f/d)

B2B Marketing Expert (m/f/d) - Germany

We are partnering with our client, a leading name in the Consumer Goods / FMCG sector, to hire a B2B Marketing Expert to join our client's team on a permanent basis in Germany. In this role, you will drive impactful, multi-channel marketing initiatives aimed at key enterprise accounts, closely aligning with sales to deliver measurable growth and performance.

Key Skills & Experience

• B2B Marketing & ABM Experience: Proven background in business-to-business marketing, with Account-Based Marketing expertise to focus on high-value enterprise customers.
• Enterprise Account Targeting: Ability to identify, segment, and strategically engage major enterprise accounts within the FMCG / consumer goods landscape.
• Multi-Channel Campaign Execution: Experience planning and running integrated campaigns across digital, email, social, and other channels to maximise reach and impact.
• Sales & Marketing Collaboration: Skilled in partnering with sales teams to align messaging, share insights, and drive coordinated go-to-market strategies.
• CRM, Analytics & Performance Reporting: Strong capability in tracking, analysing, and reporting campaign performance, using data to optimise future activities.
• CRM & Marketing Automation Platforms: Hands-on expertise with tools such as Salesforce, Dynamics 365, Marketo, Eloqua, or HubSpot to manage pipelines, automate campaigns, and deliver actionable insights.

Interested in this opportunity?

If you are ready to bring your B2B marketing expertise into a dynamic FMCG environment and contribute to our client's growth, we would be pleased to discuss this role with you further.