B2B Marketing Manager

Nasoft is hiring on behalf of Makaseb for a B2B Marketing Manager. We are looking for a strategic and results-driven marketing professional to lead B2B marketing initiatives that drive demand generation, strengthen brand positioning, and support business growth. The ideal candidate will develop and execute data-driven marketing strategies, generate qualified leads, and collaborate closely with Sales and cross-functional teams to optimize the customer journey and maximize marketing performance.

Responsibilities:

• Develop and execute the overall B2B marketing strategy aligned with business goals.
• Identify target industries, customer segments, and buyer personas.
• Build and manage quarterly marketing plans and campaign calendars.
• Plan and execute lead generation campaigns across multiple channels.
• Oversee website content, landing pages, email marketing campaigns, and social media.
• Develop lead nurturing workflows to improve conversion across the customer journey.
• Collaborate closely with the Sales team to create presentations, case studies, and sales enablement materials.
• Conduct market, customer, and competitor research to identify growth opportunities.
• Monitor campaign performance, lead quality, pipeline contribution, and marketing ROI.
• Manage marketing budgets, external agencies, and marketing technology platforms.
• Analyze campaign data and provide actionable recommendations to improve performance.
• Prepare regular reports and present marketing insights to leadership.

Desired Candidate Profile

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

3 5 years of experience in B2B Marketing, Growth Marketing, or Demand Generation.

Previous experience in a B2B services company, digital marketing agency, or SaaS environment is required.

Proven experience in developing and executing lead generation campaigns.

Strong understanding of customer journey mapping, buyer personas, and marketing funnels.

Experience collaborating closely with Sales teams to support pipeline growth.

Knowledge of CRM systems and marketing automation tools.

Experience with e mail marketing, content marketing, LinkedIn marketing, and landing page optimization.

Familiarity with marketing analytics tools such as Google Analytics (GA4) and Looker Studio or similar platforms.

Strong analytical, communication, project management, and stakeholder management skills.

Ability to manage multiple projects in a fast-paced environment.