B2B Marketing Specialist (m/f/d)

Job ID: 3570334

B2B Marketing Specialist (m/f/d)

Warsaw

Professional

Application deadline: 30.10.2026

Regular (Part Time Possible)

T-Mobile Polska

Your Task

• Development and implementation of marketing plans for a selected product group or ICT product groups based on a go-to-market strategy.
• Preparation of marketing, promotional, information and training materials on selected ICT products and solutions.
• Create product and sales presentations for business clients and B2B sales teams.
• Development of key product messages, sales arguments, value propositions, use cases and content demonstrating the business benefits of ICT solutions.
• Preparing sales support materials such as one-pagers, flyers, brochures, FAQs, battle cards, conversation scripts, mailing content, landing pages and educational materials.
• Organization of webinars, business meetings, product trainings and other activations with customers to support sales of a given product group.
• Support of communication activities related to ICT products in marketing channels, media, on the website, in campaigns, events and internal communication.
• Collaboration with Product Managers, sales teams, subject matter experts, technology partners and external agencies.
• Support sales teams in understanding the offer, the business value of the products and how to communicate solutions to customers.
• Taking care of the topicality, quality and consistency of product materials and marketing communications.
• Collect feedback from sales and customers and use it to optimize materials, messages and marketing activities.
• Monitoring the activities of competitors in the field of communication and promotion of similar ICT products or solutions.
• Collaborate with technology partners in the preparation of joint materials, webinars, events and campaigns.
• Reporting on the implementation of marketing activities and recommending improvements supporting more effective promotion and sale of products.

Your Profile

• Minimum 3 years of experience in B2B marketing, product marketing, marketing communications or on the side of a marketing/PR agency serving clients in the technology sector.
• Experience in preparing marketing, promotional, informational, educational or training materials for B2B products or services.
• Ability to translate technological and product topics into a clear language of business benefits for customers.
• Experience in creating product and sales presentations.
• Knowledge of practical tools and formats of marketing communication addressed to business customers.
• Ability to collaborate with product teams, sales, experts, technology partners and agencies.
• Very good knowledge of PowerPoint and the ability to create professional business presentations.
• Ability to work with publicly available graphic tools, such as Canva.
• Knowledge of AI tools supporting content creation, information analysis and preparation of marketing materials.
• Very good work organization, independence, punctuality and the ability to carry out several projects in parallel.
• Ability to search, select and verify information.
• High communication skills, teamwork skills and a high personal culture.
• Very good knowledge of Polish and English.
• Readiness for occasional business trips.

About Us

The B2B Product Marketing Specialist is responsible for the preparation and implementation of marketing activities supporting the promotion of ICT solutions, in particular in the field of cybersecurity, communication and sales of the selected product group or ICT product groups in the segment of business customers.

The goal of the role is to translate go-to-market strategy, product knowledge and B2B customer needs into specific materials, messages, activations and tools to support sales. The person in this position is responsible for creating marketing, promotional, informational and training materials that help to effectively communicate the value of the ICT offer to customers, media, partners and B2B sales teams.