B2B Sales Development Specialist

About the Role

BASSETTI India is looking for a B2B Sales Development Specialist to drive outbound prospecting and build a qualified sales pipeline for TEEXMA, our enterprise software platform.

This is a hands-on B2B sales development role focused on identifying the right accounts, reaching decision-makers, qualifying prospects and generating high-quality sales meetings and opportunities across India and international markets.

You will work closely with the Sales and Marketing teams and take ownership of the prospecting cycle from:

Target Accounts Decision-Makers Outreach Qualification Meetings Opportunities

Key Responsibilities

• Identify and research target companies based on industry, geography, company profile and business fit.
• Identify relevant decision-makers across IT, Digital Transformation, R&D, Quality, Manufacturing, Engineering and Procurement.
• Execute outbound prospecting through LinkedIn, Sales Navigator, email, cold calling and other B2B channels.
• Create personalized outreach and structured follow-up campaigns.
• Qualify prospects based on business need, solution fit, stakeholder relevance and buying potential.
• Generate qualified sales meetings and business opportunities for the Sales team.
• Maintain accurate prospect and activity data in the CRM.
• Track outreach, lead quality, meeting conversion and pipeline contribution.
• Support account-based campaigns, webinars and targeted industry campaigns.
• Research new markets, industries and customer segments to identify business opportunities.

What We're Looking For

• 5+ years of experience in B2B Lead Generation, Sales Development, Inside Sales or Business Development.
• Strong experience in enterprise software, SaaS, IT products or technology solutions.
• Proven experience generating qualified leads and sales meetings, not just building databases.
• Hands-on experience with LinkedIn / Sales Navigator, Apollo.io or similar prospecting tools.
• Experience with CRM platforms such as Salesforce, HubSpot, Zoho CRM or equivalent.
• Strong experience in cold email, LinkedIn outreach, cold calling and follow-ups.
• Excellent English communication and strong prospect-research skills.
• Ability to work independently against measurable sales-development targets.

Preferred

• Experience selling or prospecting into manufacturing, pharmaceuticals, chemicals, automotive, aerospace, engineering or other industrial sectors will be an advantage.
• Exposure to LIMS, MES, QMS, PLM, ERP, Industry 4.0, Digital Transformation or Engineering Software is a plus. LIMS experience is not mandatory.
• Experience with UK, European, US or APAC markets will also be an advantage.

About BASSETTI India

BASSETTI India is the Indian arm of BASSETTI Group, a French technology company with 30+ years of expertise in enterprise software and industrial digital transformation.

Our flagship platform, TEEXMA®, is used by organizations across major industrial sectors globally.

At BASSETTI India, you will work with international customers, global teams and a proprietary enterprise software product, gaining exposure to complex business challenges and international markets.

Why Join BASSETTI?

• Work with a global enterprise software product
• Gain international customer and market exposure
• Collaborate with global teams
• Build expertise in industrial digital transformation
• Grow with an international technology organization

Location: Kolkata | Work Mode: Work from Office | Experience: 5–8+ Years