B2B Sales Executive

B2B Sales Executive – HORECA / Food & Bakery Products

Company: European Bakery (Abdulwahed Bin Shabib Group)
Location: Dubai, UAE
Department: Sales
Job Type: Full-Time
Gender: Female

Job Summary

We are looking for a motivated and results-driven B2B Sales Executive with experience in HORECA, food products, bakery items, or bakery ingredients. The candidate will be responsible for developing new business opportunities, managing customer relationships, achieving sales targets, and supporting purchasing and supplier coordination activities.

Key Responsibilities

• Develop new B2B customers, including hotels, restaurants, cafés, catering companies, bakeries, and other food businesses.
• Promote and sell food products, bakery ingredients, and related FMCG products.
• Identify potential customers, conduct regular client visits, and generate new sales leads.
• Maintain strong relationships with existing customers and identify opportunities to increase sales.
• Prepare quotations, negotiate prices, follow up on orders, and ensure customer satisfaction.
• Achieve monthly sales targets and maintain accurate sales reports.
• Coordinate with purchasing, suppliers, warehouse, and delivery teams to ensure product availability and timely delivery.
• Assist with purchasing activities, supplier sourcing, quotation comparison, and price negotiation.
• Monitor market trends, competitor activities, and customer requirements.
• Follow up on payments and outstanding customer accounts, where required.

Requirements

• Minimum 2–3 years of B2B sales experience, preferably in the UAE.
• Experience in HORECA, food products, bakery items, bakery ingredients, or FMCG is essential.
• Existing customer relationships within the HORECA or food industry will be an advantage.
• Basic knowledge of purchasing, supplier coordination, and price negotiation.
• Strong communication, negotiation, and customer relationship management skills.
• Ability to develop new business and achieve sales targets.
• Good knowledge of MS Office and sales reporting.
• Good English communication skills.

Mandatory Requirement

• Valid UAE driving licence is mandatory.
• Willingness to travel for customer visits and field sales activities across the UAE.

Key Skills

• B2B sales and business development
• HORECA customer management
• Food and bakery product knowledge
• Purchasing and supplier coordination
• Negotiation and closing skills
• Market research and sales reporting

Application Question(s):

• Do you have experience in HORECA, food products, bakery items, or bakery ingredients? Please specify.
• Do you have an existing customer network in the UAE food or HORECA industry?
• Do you have experience in purchasing, supplier coordination, quotation comparison, and price negotiation?
• Do you have a valid UAE driving licence? (Mandatory)
• What is your current salary?
• What is your current UAE visa status?

Work Location: In person