B2B Sales Head

PT Super Ekonomi Retailindo (Toko Mama) is the subsidiary of PT. Matahari Putra Prima Tbk (Lippo Group), a grocery retail company, offering a wide range of daily essentials at competitive prices. As the business grows, Toko Mama is expanding its Business-to-Business (B2B) operations to serve retailers, wholesalers, distributors, and HORECA businesses.

Tokomama is looking for an experienced B2B Sales Head to lead the growth and expansion of its Food Service business, serving restaurants, catering businesses, street food vendors, and other food service operators. This role will drive commercial strategy, market expansion, revenue growth, and profitability while building a strong sales team and strategic business partnerships.

Responsibilities:

• Business Strategy & Growth: Develop and execute business strategies, growth plans, and commercial models to achieve sales, revenue, margin, and profitability targets.
• B2B Sales & Market Expansion: Identify new market opportunities, acquire key accounts, expand customer networks, and develop sales channels across the HORECA and Food Service sectors.
• Commercial Strategy: Develop competitive pricing, product assortment, sourcing, and go-to-market strategies, particularly for meat and FMCG products.
• Business Performance: Establish sales KPIs, monitor business performance, analyze market trends, and implement initiatives to improve sales growth, margins, customer acquisition, and retention.
• Stakeholder & Partnership Management: Build strong relationships with distributors, suppliers, strategic partners, and key customers while collaborating with internal teams to ensure effective business execution.
• Team Leadership: Lead, develop, and manage the B2B sales team to drive market penetration, sales productivity, and sustainable business results.

Requirements:

• Min 8 years of experience in B2B sales, business development, or commercial management, preferably in the FMCG, food distribution, or food service industry.
• Strong experience in HORECA or Food Service B2B sales, particularly in meat products, fresh food, and FMCG products.
• Proven track record in developing B2B sales strategies, opening new markets, acquiring customers, and expanding distribution networks.
• Experienced in leading sales teams, managing distributors, developing sales channels, and driving commercial performance.
• Strong business acumen with the ability to develop sales concepts, identify growth opportunities, and translate business strategies into measurable results.
• Excellent leadership, negotiation, relationship management, and strategic planning skills.
• Work Location: Karawaci, Tangerang.

Build your career with us and make a meaningful impact every day!