B2B Sales Manager

About BELLS for Enterprises

BELLS Singapore's Enterprise (B2B) division helps Singapore employers — from MSMEs and SMEs to large enterprises — upskill their workforce through short, outcomes-focused, hands-on training programmes, many delivered at little to no out-of-pocket cost through SFEC and other government-funded skilling schemes. We're a small, fast-growing team building this business from the ground up, with an AI-first programme catalogue spanning AI Skilling, Digital Marketing, Data Analytics & Visualisation, Sales, and Leadership & Professional Effectiveness.

The Role

As a B2B Sales Manager, you'll own the full sales cycle for a portfolio of leads spanning MSME, SME and — as your book matures — large enterprise accounts, from a meeting booked by our inside sales team through to a signed, funded training proposal. You'll be the face of Bells for Enterprises to prospective clients, translating a business's skilling needs into the right programme (or a customised build) from our catalogue, and working closely with our Programme & Content and Delivery Ops teams to get proposals out the door and clients delivered against.

What You'll Do

• Run discovery and sales meetings with SME/MSME prospects, understanding the upskilling problem they're trying to solve and who the training is for
• Build and send proposals — using our standard, WSQ-approved programme catalogue wherever it fits, and looping in Programme & Content for a customised class or a net-new, WSQ-certified programme when it doesn't
• Own your pipeline end-to-end in Zoho CRM: accurate stage progression, realistic closing dates, and clean data on every deal you carry
• Advise clients on how SFEC and other government-funded schemes can reduce or eliminate their out-of-pocket training costWork toward monthly and quarterly closed-revenue and win-rate targets
• Keep meeting outcomes current (held, converted, rescheduled, no-show) so your funnel reflects what's actually happening
• Coordinate with the inside-sales/calling team and channel partners on lead handoff quality, flagging gaps back to them
• Build genuine relationships with SME/MSME decision-makers — often HR/L&D leads or business owners — who may return for repeat programmes

What We're Looking For

• 4+ years of B2B sales experience, ideally selling into SMEs, in training/education, HR-tech, SaaS, or a related B2B services field

• A track record of running your own pipeline and closing deals — not just generating leads

• Comfortable working in a CRM daily (Zoho CRM or equivalent), with real pipeline discipline

• Strong discovery and consultative-selling instincts — able to turn a client conversation into the right proposal, not a generic pitch

• Clear written and spoken English; comfortable presenting to business owners and HR/L&D stakeholders

• Self-starter energy — this is a lean, fast-moving team building a new business, not a mature sales org with a long-established playbook

• Eligible to work in Singapore

• Nice to have:

  • Experience selling government-funded or grant-subsidised programmes (SFEC, WSQ, or similar schemes)
  • Familiarity with corporate training, adult education, or workforce/AI upskilling
  • Experience selling a portfolio of multiple products or programmes rather than a single SKU

What We Offer

• A base salary in line with the team's current Sales Manager band
• Genuine ownership of a growth story — the chance to help build a multimillion-dollar B2B business from its earliest stage, with your fingerprints on the deals, clients and processes that define it
• A ground-floor seat in a new business unit, with an active pipeline of inbound leads (calling team and channel partners) feeding you from day one
• Direct exposure to Singapore's SFEC-funded skilling ecosystem — a durable, government-backed source of demand
• A client book that grows with you — from MSME and SME relationships today toward large-enterprise accounts as the business scales
• A clear reporting line into a dedicated Senior Sales Manager, with a small, hands-on leadership team and direct access to the people building this business
• Room to grow into more senior and specialised roles as the org scales — this structure is being built, not inherited

*This is in partnership with the Employment and Employability Institute Pte Ltd ("e2i"). e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives.

By applying for this role, you consent to BELLS's PDPA and e2i's PDPA.*