B2B Sales Manager

About BELLS for Enterprises

BELLS Singapore's Enterprise (B2B) division helps Singapore employers — fromMSMEs and SMEs to large enterprises — upskill their workforce through short,outcomes-focused, hands-on training programmes, many delivered at little to noout-of-pocket cost through SFEC and other government-funded skilling schemes.We're a small, fast-growing team building this business from the ground up,with an AI-first programme catalogue spanning AI Skilling, Digital Marketing,Data Analytics & Visualisation, Sales, and Leadership & ProfessionalEffectiveness.

The Role

As a B2B Sales Manager, you'll own the full sales cycle for a portfolio ofleads spanning MSME, SME and — as your book matures — large enterpriseaccounts, from a meeting booked by our inside sales team through to a signed,funded training proposal. You'll be the face of Bells for Enterprises toprospective clients, translating a business's skilling needs into the rightprogramme (or a customised build) from our catalogue, and working closely withour Programme & Content and Delivery Ops teams to get proposals out thedoor and clients delivered against.

What You'll Do

• Run discovery and sales meetings with SME/MSME prospects, understanding the upskilling problem they're trying to solve and who the training is for
• Buildand send proposals — using our standard, WSQ-approved programme cataloguewherever it fits, and looping in Programme & Content for a customised classor a net-new, WSQ-certified programme when it doesn't
• Own your pipeline end-to-end in Zoho CRM: accurate stage progression, realistic closing dates, and clean data on every deal you carry
• Advise clients on how SFEC and other government-funded schemes can reduce or eliminate their out-of-pocket training cost Work toward monthly and quarterly closed-revenue and win-rate targets
• Keep meeting outcomes current (held, converted, rescheduled, no-show) so your funnel reflects what's actually happening
• Coordinate with the inside-sales/calling team and channel partners on lead hand off quality, flagging gaps back to them
• Build genuine relationships with SME/MSME decision-makers — often HR/L&D leads or business owners — who may return for repeat programmes

What We're Looking For

• 4+years of B2B sales experience, ideally selling into SMEs, intraining/education, HR-tech, SaaS, or a related B2B services field
• Atrack record of running your own pipeline and closing deals — not justgenerating leads
• Comfortableworking in a CRM daily (Zoho CRM or equivalent), with real pipeline discipline
• Strongdiscovery and consultative-selling instincts — able to turn a clientconversation into the right proposal, not a generic pitch
• Clearwritten and spoken English; comfortable presenting to business owners andHR/L&D stakeholders
• Self-starterenergy — this is a lean, fast-moving team building a new business, not a maturesales org with a long-established playbook
• Eligibleto work in Singapore

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Niceto have:
o Experience selling government-funded orgrant-subsidised programmes (SFEC, WSQ, or similar schemes)

o Familiarity with corporate training, adulteducation, or workforce/AI upskilling

o Experience selling a portfolio of multipleproducts or programmes rather than a single SKU

What We Offer

• A base salary in line with the team's current Sales Manager band
• Genuine ownership of a growth story — the chance to help build a multimillion-dollarB2B business from its earliest stage, with your fingerprints on the deals, clients and processes that define it
• Aground-floor seat in a new business unit, with an active pipeline of inbound leads (calling team and channel partners) feeding you from day one
• Direct exposure to Singapore's SFEC-funded skilling ecosystem — a durable, government-backed source of demand
• A client book that grows with you — from MSME and SME relationships today toward large-enterprise accounts as the business scales
• A clear reporting line into a dedicated Senior Sales Manager, with a small, hands-on leadership team and direct access to the people building this business
• Room to grow into more senior and specialised roles as the org scales — this structure is being built, not inherited

BELLS Education Group's Track Record and Corporate Profile

Champions of Employability

When it comes to career workshops conducted in Singapore, there is no better and more experienced entity than BELLS Education Group. We have an unrivalled rate of placement in the number of participants getting jobs after our workshops, proving our techniques to be both ground-breaking and innovative. Having conducted nationwide programmes and also various programmes for students and alumni members of various educational institutes and private schools, it is clear that BELLS Education Group is the training provider of choice.