B2B Sales Manager

About the Role

The Sales Manager is a hands-on commercial role leading the sales platform for Ireland across Student Accommodation (PBSA) and Multifamily (Build to Rent) assets. You will personally run revenue management and OTA configuration and optimisation for the Summer short-stay business, own B2B and group sales, and line manage the in-country Canvas B2C sales person, working with performance marketing to own the lead-to-lease journey.

Key Responsibilities

Revenue management and pricing (hands-on)

• Set and adjust Academic Year, extension and summer rates, using demand, pick-up, events and market data
• Own the RMS approach and its cost, and make daily pricing decisions with clear controls
• Carry out daily reviews and deliver weekly reporting on occupancy, rate and revenue against budget

OTA and channels (hands-on)

• Configure and maintain OTA and channel manager set-up in Mews, including listings, content, rate plans, restrictions and availability
• Optimise OTA performance (visibility, conversion, promotions, commission, rate parity and reviews) across channels such as Hostelworld, Expedia and Airbnb
• Own room allocation by channel and site to keep control of availability and avoid overbookings
• Own relationships with third party agents and demand channels

B2B and groups

• Own Academic Year nomination sales and account management, and relationships with education providers and universities
• Win and manage summer groups, language schools and corporates, with clear pricing, contracts and handover to sites and Finance

B2C sales and marketing

• Line manage the in-country B2C sales person, setting KPIs for leads, tours and bookings, and provide sales aids such as scripts and email templates
• Own the lead-to-lease journey and conversion metrics, and chair the weekly sales and marketing call with performance marketing

Systems, finance and team

• Act as the subject matter expert for Mews, OTA channel management and RMS, and work with Finance and Systems so PMS, channel manager, Mews and Yardi data reconcile
• Own the sales budget, report on sales performance to the wider business, and forecast resourcing for seasonal peaks
• Recruit, coach and develop team members, and work with operations teams across the leasing cycle

Organisational

• Follows established policies and procedures, ensures compliance with regulatory requirements and reports any safety issues or infractions to the appropriate individual(s).
• Identifies areas for improvement, suggests and implements ideas that achieve operational excellence, and keeps up to date with changes in technology, processes and industry standards.

Knowledge & Qualifications

• Good level of general education, and proficient in Microsoft Office, especially Excel.
• Proficiency in using property operations software. Training will however, be provided.

About You

You’re a commercially minded revenue and sales professional with hands-on experience in pricing, revenue management and optimising online distribution channels. Ideally from hospitality, short-stay, student accommodation or Build to Rent, you know how to use data to drive occupancy and revenue, configure OTA and channel manager platforms, and convert B2B opportunities into lasting partnerships.

A confident negotiator and relationship builder, you combine strong analytical skills with a customer-first approach. You’re organised, adaptable and comfortable leading people, managing budgets and presenting compelling business proposals. Experience with platforms such as Mews, Lavanda, Entrata or Yardi is a plus, as is knowledge of the Irish accommodation market and summer letting cycle. Fluent English is essential, with additional languages an advantage.

What We Offer

We include a range of benefits for our corporate team members, including competitive pension, healthcare, and holiday allowance, amongst others as standard. Please reach out if you are keen to knowa more.

About Greystar

Greystar is a leading, fully integrated real estate company offering expertise in investment management, development, and management of rental housing properties globally. The company's business model is unique in its ability to own, operate, and develop multifamily, student, and senior housing across the globe. Building a global platform with a local presence, Greystar continues to expand its geographic reach around the world, bringing a globally interconnected professional rental housing platform and industry funded with institutional capital to countries where the sector does not yet exist. Greystar’s pan – European platform was established in 2013 and has scaled rapidly, now with investment, operational and development presence in the UK, Ireland, France, the Netherlands, Germany, Austria, and Spain.

One of Greystar’s core values is Equality, and as such, we continue to pride ourselves on being an equal opportunities employer, accounting for all protected and identifiable characteristics. We truly value diversity of thought, background and of experience. Please reach out to the Talent Acquisition team to explore opportunities at Greystar in more detail or visit our careers site at https://jobs.greystar.com/.