B2B Sales - Restaurants & Horeca

Role & responsibilities

Location: Bangalore / Mumbai / Delhi
Employment Type: Full-Time, On-Site
Experience: 2+ Years
Industry: F&B / Foodservice / HORECA
Department: Sales / Business Development

We are looking for a dynamic and target-oriented B2B Sales / Business Development professional to drive Chanza's growth across the F&B and HORECA sector, including restaurants, cafes, cloud kitchens, hotels, caterers and restaurant chains.

The ideal candidate should have prior experience in B2B sales within the F&B / HORECA / Foodservice industry, along with strong industry knowledge and established relationships with restaurant owners, chefs, procurement teams, purchase managers and other F&B decision-makers.

Candidates with an existing network and strong relationships within the restaurant and foodservice ecosystem will be highly preferred.

Key Responsibilities

• Identify and acquire new business from restaurants, cafes, cloud kitchens, hotels, caterers and restaurant chains.
• Generate leads and build a strong B2B/HORECA sales pipeline.
• Connect with restaurant owners, chefs, procurement teams, purchase managers and F&B decision-makers.
• Present Chanza's products, applications and commercial benefits to prospective customers.
• Arrange and conduct product trials, tastings and customer demonstrations.
• Convert trials and business discussions into recurring orders and long-term partnerships.
• Manage existing restaurant and HORECA accounts and drive repeat business.
• Understand customer requirements and coordinate internally for samples, trials and order fulfilment.
• Follow up with customers regarding requirements, feedback, orders and operational concerns.
• Participate in exhibitions, trade shows, industry events and customer-facing pop-ups.
• Maintain accurate records of leads, meetings, trials, conversions, orders and sales forecasts.
• Support the development and execution of Chanza's HORECA/foodservice sales strategy for the assigned city.
• Achieve monthly and quarterly sales targets.

Candidate Requirements

• Minimum 2 years of B2B Sales / Business Development experience in the F&B, Foodservice or HORECA industry.
• Prior experience selling to restaurants, hotels, cafes, cloud kitchens, caterers or institutional foodservice businesses is mandatory.
• Strong understanding of restaurant purchasing and procurement processes.
• Existing relationships with restaurant owners, chefs, procurement/purchase teams and F&B decision-makers will be a major advantage.
• Proven experience in lead generation, client meetings, product trials, negotiations and sales closures.
• Strong communication, negotiation and relationship-management skills.
• Self-driven, target-oriented and capable of developing a market from the ground up.
• Willingness to travel locally for customer meetings, restaurant visits, tastings, exhibitions and events.
• Candidates with extensive HORECA/F&B industry experience and a strong network are encouraged to apply.

Preferred Candidate Profile

Candidates currently working in or having experience with:

• HORECA Sales
• Foodservice Sales
• F&B Sales
• Restaurant Sales
• Institutional Sales
• HoReCa Distribution
• Food & Beverage B2B Sales
• Restaurant Supply / Food Product Sales
• Hotel & Restaurant Sales
• B2B Business