B2B SDR Manager

£40,000–£50,000 DOE basic + bonus

Leeds | 5 days in the office

We started Parallel Partnerships in 2023.

Three years later, we’re a multi-million-pound outsourced sales business with 50+ people, around 20 active clients and a growing B2B SDR division.

We now need someone genuinely good to take control of the day-to-day B2B operation.

This isn’t a “keep the team motivated and run a Monday morning meeting” Sales Manager role.

You’ll be stepping into a business that is already moving quickly, already winning clients and already has experienced people around you - but needs a stronger operator at the centre of B2B.

The opportunity is to take a team that currently still relies too much on the founder and turn it into a properly managed sales operation.

What you’d be walking into

Our B2B team works across multiple client campaigns at the same time.

One week you might have:

a software client launching with 2 SDRs

an existing client asking to add another 3 people

a campaign underperforming and needing intervention

a new starter cohort being trained

one client changing their messaging

another asking for a rep change

a TL whose team’s dial activity has dropped

a client meeting on Wednesday asking why meeting quality changed

Right now, too much of that still finds its way back to me as the owner.

Your job is to stop that happening.

You’ll have a Performance Manager, player-coach / TL support and additional management resource around you.

I don’t need you personally doing every coaching session.

I need you to know whether the coaching is happening, whether it’s working and what changes if it isn’t.

The actual job

You’ll own the day-to-day B2B sales operation.

That means when I ask:

“How is B2B doing?”

you should know.

Not just the headline number.

You should know:

which campaigns are ahead or behind

which reps are struggling

whether it is activity, skill, data or campaign-related

what managers are doing about it

where we have capacity

which client needs attention

what is launching next

what is likely to become a problem next week

Floor performance

You’ll be expected to stay close to the sales floor.

If somebody is sitting on 25 dials halfway through the afternoon, you should notice before I do.

If someone has booked nothing for three days, there should already be a plan.

If a manager says:

“They’re struggling with objections”

you should be able to listen to the calls yourself and decide whether that is actually true.

You don’t need to be the best cold caller in the building.

You do need to understand B2B cold calling properly.

Managing the management team

A big part of the role is making our management layer stronger.

You’ll work closely with our Performance Manager and Team Leaders and make sure they are managing outcomes rather than just completing tasks.

That means:

clear expectations

proper follow-through

performance plans

activity accountability

coaching actions

deadlines

escalation when something isn’t improving

I don’t want another person describing problems to me.

I want someone who comes with:

Here’s the problem.

Here’s why it is happening.

Here’s what we’re doing.

Here’s when I expect it to improve.

Clients

You’ll also own the day-to-day relationship with a portfolio of our B2B clients.

Not every client - I’ll remain heavily involved in our largest and most strategic accounts.

But you’ll become the person clients can rely on for:

campaign updates

meeting feedback

messaging changes

quality concerns

rep changes

performance discussions

smaller campaign decisions

You should be comfortable speaking to a client at 10am, walking onto the floor afterwards and making sure what was agreed actually changes.

New campaigns

Once we sign a new client, I don’t want to remain the project manager.

You’ll take it from:

“Contract signed”

to:

“Reps trained, script ready, campaign live and properly managed.”

That includes:

resource

script and messaging

client training

rep preparation

internal handover

launch

early performance monitoring

We regularly onboard new B2B campaigns, so being organised here matters.

Resource

You’ll also help plan where people sit across campaigns.

If:

one campaign expands

another pauses

someone leaves

a client asks for a replacement

we have five new starters arriving

there needs to be an actual plan.

Not a scramble the night before training.

What we’re specifically looking for

The right person has probably already run an outbound sales floor, specifically cold calling b2b appointment setting.

Ideally you’ve managed 15–30+ SDRs, telesales reps or inside-sales people, either directly or through TLs.

You should have real experience with:

B2B outbound sales

cold calling

activity management

call coaching

underperformance

managing Team Leaders

client / stakeholder conversations

running multiple priorities at once

difficult conversations

turning weak sales performance around

You do not need outsourced-sales agency experience.

Our current Head of B2B didn’t come from that world either.

But you do need to understand the mechanics of outbound sales.

What would make you successful here

After 90 days, I’d expect:

I am spending materially less time chasing B2B activity

managers are clearer on what they own

low performers are being dealt with earlier

campaign launches feel organised

smaller clients are not relying on me for routine communication

resource planning is happening ahead of time

fewer issues are becoming emergencies

you can tell me exactly what is working, what isn’t and what we’re doing about it

That is success.

Why join Parallel?

This is the bit I think matters.

You’re not joining a mature corporate sales department where everything has already been built.

You’re joining a company that has gone from startup to multi-million-pound revenue in around three years, and is still growing quickly.

We are actively hiring more SDRs, building an internal new-business team and winning larger outsourced sales contracts.

There is plenty that works.

There is also plenty that can be significantly better.

That is the opportunity.

If you are good, you’ll have genuine influence over:

how the B2B function is structured

how managers are managed

how campaigns launch

how performance is measured

how the sales floor operates

how the department scales

And as the business grows, there is a very obvious route for this role to grow with it.

I’m not looking for someone to occupy a management position.

I’m looking for someone who wants to build a very good B2B sales operation.

Package

£40,000–£50,000 basic

Performance-related bonus

Full-time permanent role

Monday–Friday

Leeds

Fully office-based

Direct access to the founder and senior management team

Genuine scope to grow with the business