B2C Sales Manager

About the Role

We are looking for a results-driven Senior Marketing Manager to lead and scale our marketing efforts. This role owns the strategy, planning, and execution of acquisition, retention, and brand campaigns across multiple markets and channels. You'll manage a team, work cross-functionally with product, VIP/CRM, compliance, and data teams, and be directly accountable for growth KPIs.

Experience in iGaming, betting, or online gambling is strongly preferred, given the regulatory, affiliate, and player-lifecycle dynamics specific to the industry.

Key Responsibilities

• Develop and execute the overall marketing strategy across acquisition, retention, and brand awareness
• Own performance marketing budgets and channels (PPC, paid social, affiliates, SEO, programmatic)
• Lead CRM and lifecycle marketing initiatives to improve player/customer retention and lifetime value
• Manage and mentor a team of marketing specialists/executives
• Partner with the affiliate marketing team to grow and optimize partner relationships and revenue
• Collaborate with compliance and legal teams to ensure all marketing activity meets relevant licensing and jurisdictional requirements
• Analyze campaign performance and market trends to inform data-driven decisions
• Manage relationships with external agencies, media partners, and vendors
• Oversee brand positioning and ensure consistent messaging across all markets and platforms
• Report regularly on KPIs (CPA, ROAS, LTV, churn, conversion rates) to senior leadership
• Stay current on iGaming industry trends, competitor activity, and regulatory changes across target markets

Requirements

• 5+ years of experience in a marketing management role, with a proven track record of driving growth
• iGaming, betting, or online gambling industry experience strongly preferred
• Strong understanding of digital marketing channels: SEO, PPC, affiliate marketing, paid social, CRM/email
• Experience managing multi-market or multi-brand marketing campaigns
• Solid grasp of regulatory and compliance considerations in the gaming/gambling sector (e.g., responsible gambling, licensing jurisdictions, advertising restrictions)
• Data-driven mindset with experience using analytics tools (Google Analytics, BI dashboards, attribution platforms)
• Strong leadership and team management skills
• Excellent communication and stakeholder management skills
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

Nice to Have

• Experience with player segmentation and lifecycle/retention platforms (e.g., Optimove, or similar CRM tools)
• Familiarity with affiliate management platforms
• Experience marketing in regulated markets (UK, EU, or other licensed jurisdictions)
• Multilingual or experience with localization for international markets

What We Offer

• Competitive salary
• Fully remote

Job Type: Full-time

Work Location: Remote