E
EXL
B2/Consultant II
Skills
Data AnalysisMachine LearningAIMarketing Strategy
3 months ago
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Important information
Contract type:
Permanent
Location:
Ahmedabad, Gujarat, India
Work mode:
Onsite
Published on:
10 August 2026
What they need
Marketing Strategy, Campaign Analysis, and Performance Reporting
- Design and implement data-driven marketing strategies for banking products by analyzing historical campaign data.
- Build and refine targeted campaign audiences aligned with approved marketing strategies.
- Leverage AI/ML models to optimize campaign performance and maximize return on investment.
- Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights, including: - Customer segmentation using decision tree methodologies
- Statistical A/B testing to evaluate campaign effectiveness
- Translate business requirements into clear technical specifications and deliver robust, data-backed solutions.
- Prepare and present high-impact executive-level presentations and ad hoc reports tailored to various stakeholder groups
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