Backend Executive

Role & responsibilities:

Backend & Operations Support

• Maintain accurate records of customer data, sales activity, and follow-ups in CRM/Excel
• Prepare MIS reports, dashboards, and daily/weekly/monthly status updates for management
• Handle documentation, data entry, and filing related to sales and operations
• Coordinate with vendors/clients for order processing, follow-ups, and after-sales support as needed
• Support the team with any other backend administrative tasks assigned

Lead Generation

• Research and identify potential customers/clients through online sources, directories, LinkedIn, industry databases, etc.
• Build and maintain a database of qualified leads
• Conduct initial outreach via email/calls to gauge interest and qualify leads
• Schedule meetings/calls between qualified leads and the sales team
• Track and report lead status, conversion rates, and follow-up activities in CRM

Lead Generation

• Research and identify potential customers/clients through online sources, directories, LinkedIn, industry databases, etc.
• Build and maintain a database of qualified leads
• Conduct initial outreach via email/calls to gauge interest and qualify leads
• Schedule meetings/calls between qualified leads and the sales team
• Track and report lead status, conversion rates, and follow-up activities in CRM

Preferred candidate profile:

• Graduate in any discipline (Business/Commerce preferred but not mandatory)
• Good communication skills (verbal and written) in English/[regional language]
• Working knowledge of MS Excel, MS Word, and MS PowerPoint
• Familiarity with CRM tools is an added advantage
• Strong organizational skills with attention to detail
• Ability to multitask and work under deadlines
• Self-motivated with a willingness to learn