Bag Designer

This position combines industrial design, communication design, and graphic design attributes. Responsible for trend research, concept design, brand visuals, and product planning support for bags and accessories of Bagsmart/Ecosusi and other brands across Southeast Asia TikTok and DTC channels, and collaborates with China HQ and relevant regional teams to advance product development.

Responsibilities

Trend Research & Market Insights

• Systematically collect and analyze bag and accessory trends in Thailand, Indonesia, Vietnam, and Southeast Asia, covering color, fabric, pattern, structure, usage scenarios, etc.
• Regularly output trend reports, moodboards, competitor analysis, and user preference insights to provide front-end input for product development.
• Conduct in-depth research on Viet youth’s fears and aspirations, interests and hobbies, modes of expression, and emotional outlets.
• Monitor trend changes in fashion, accessories, sports, leisure/resort, pop culture, etc.

Competitor & Market Opportunity Analysis

• Continuously track global and local competitors; conduct at least three competitor research/review cycles per year.
• Analyse why industry leaders stand out and determine which capabilities can be applied to the Bagsmart brand without copying.
• Collaborate with the team to analyse market opportunities in Vietnam and Southeast Asia.

Design Direction & Collection Planning Support

• Based on brand positioning and market insights, sort out product development directions, including colour combinations, style themes, collection planning, color coordination, etc.
• Output clear design inputs to support product planning and development decisions.
• Assist the Director in defining and classifying collections.

CMF & Material Trend Support

• Collect and organise fabric, trim, hardware, and popular material trends that fit the brand positioning.
• Assist in screening material directions for market potential, and support moodboard, colour, and material-related work.
• Does not involve specific development and sampling execution.

Bag & Accessory Concept Design

• Based on trends and planning directions, complete concept and solution designs for bags and accessories, output sketches, renderings, design rationales, and basic design drawings.
• Participate in discussions on product structure and functional design to support product development implementation; complex technical drawings are not the core responsibility.
• Design patterns, accessories, hardware, patches, labels, hangtags, repeating patterns, and other related materials.

Brand Building & Communication Touchpoints

• Responsible for brand-related design work for Bagsmart products across Southeast Asia and DTC channels.
• Propose taglines and slogans for the Vietnam and Southeast Asian markets.
• Design user touchpoints for the brand, and collaborate with the Director and Brand Department to develop strategies that highlight innovation.

Social Media & Content Collaboration

• Collaborate with supervisors and the marketing team to ensure all published content aligns with the Bagsmart brand direction.

Cross-team Collaboration

• Work with the China HQ design team to complete product development collaboration.
• Regularly communicate design progress and cross-border project needs, and adapt to a fast-paced, multi-project parallel working mode.

Qualifications

• Bachelor’s degree or above, preferably in design (fashion, bags, product, visual, etc.) or related majors.
• 1–3+ years of experience in fashion, bags, accessories, or lifestyle industries; candidates with a trend research or buyer background are acceptable.
• Excellent aesthetic ability and trend sensitivity; able to systematically organise and express design trends.
• Proficient in research and presentation tools such as Pinterest, Instagram, WGSN, Canva, PPT, etc., to output mood boards and reports.
• Good information organisation and structured expression skills.
• English must be usable as a working language; able to communicate with China and Thailand teams.
• Teamwork spirit, strong sense of responsibility, and ability to adapt to a fast-paced and multi-project parallel working mode.
• Knowledge of or interest in Southeast Asian local markets; Local living experience is preferred.
• When submitting a resume, please be sure to attach a personal portfolio or planning/research case studies.