Bar Activator

Job Summary

The Bar Activator is responsible for promoting the company’s wine and spirits brands in bars, restaurants, clubs, and other on-trade establishments. The role focuses on increasing brand awareness, driving product sales, building strong relationships with bar owners and staff, and executing brand activation activities to enhance customer engagement and brand visibility.

Job Responsibilities

1. Promote and represent the company’s wine and spirits brands in assigned bars, restaurants, clubs, and other on-trade accounts.
2. Conduct brand activation activities, product presentations, sampling, and promotional events to increase brand awareness and encourage product trials.
3. Build and maintain strong relationships with bar owners, managers, bartenders, and other key account personnel.
4. Educate bartenders and service staff about product features, brand stories, product knowledge, and recommended serving methods.
5. Coordinate and execute promotional campaigns, events, cocktail promotions, and other marketing initiatives in assigned establishments.
6. Monitor product visibility, menu placements, promotional displays, and availability of the company’s brands in partner accounts.
7. Gather market intelligence, customer feedback, competitor activities, and consumer preferences to support sales and marketing strategies.
8. Work closely with the Sales and Marketing teams to achieve brand activation objectives and sales targets.
9. Prepare and submit regular reports on brand activations, account visits, promotional activities, and campaign results.
10. Ensure that all promotional activities comply with company policies, applicable laws, and responsible alcohol marketing guidelines.
11. Perform other related duties as may be assigned by the immediate supervisor.

Qualifications

• Graduate of Marketing, Business Administration, Hospitality Management, or any related course.
• Preferably with experience in sales, promotions, brand activation, bartending or the food and beverage industry.
• Knowledge or interest in wine, spirits, cocktails, and bar operations is an advantage.
• Good communication, presentation, and interpersonal skills.
• Outgoing, confident, and comfortable engaging with customers and industry partners.
• Strong negotiation, relationship-building, and problem-solving skills.
• Willing to work flexible hours, including evenings, weekends, and holidays, depending on business needs.
• Willing to travel and conduct field visits to assigned accounts.
• Results-oriented, proactive, and capable of working independently and as part of a team.