BDE (Business Development Executive)

Business Development Executive

Appstra Technologies — ActiLearn Division

Position Overview

Details

Role Title

Business Development Executive (BDE)

Department

Sales

Experience Required

1 to 3 Years

Location

Chennai

Employment Type

Full-Time

About Appstra Technologies

At Appstra Technologies, we are deeply committed to enhancing the quality of early education for children in the Foundational Stage (Kindergarten to Class 2). Our flagship offering, ActiLearn, is a curriculum-aligned, activity-based learning kit designed to make education fun, engaging, and effective. Aligned with the goals of Early Childhood Care and Education (ECCE) and Foundational Literacy and Numeracy (FLN), we believe in playful learning that builds strong educational foundations.

Role Overview

We are looking for an energetic, results-driven Business Development Executive (BDE) with 1 to 3 years of experience to expand our educational outreach. In this role, you will be on the front lines engaging with schools, preschools, and educational institutions. You will drive adoption of our ActiLearn product suite through direct field visits, product demonstrations, and relationship building with key institutional decision-makers.

Key Responsibilities

• School Field Outreach: Plan, schedule, and execute daily field visits to private schools, preschools, and educational institutions within assigned territories.
• Product Presentations & Demos: Deliver engaging product demonstrations of the ActiLearn kits to school correspondents, principals, academic coordinators, and primary educators.
• Sales Pipeline Management: Identify prospective institutions, generate leads, manage the sales cycle from cold approach to closure, and exceed monthly revenue goals.
• Client Relationship Management: Build strong, trust-based, long-term relationships with school owners and leadership to drive customer satisfaction and renewals.
• Market Insights: Gather ground-level market feedback from educators to inform product improvements and stay updated on local educational market trends.
• Reporting: Maintain clean records of daily school visits, follow-up status, sales pipelines, and account updates in weekly progress reports.

Qualifications & Skills

• Experience: 1 to 3 years of proven experience in B2B field sales, direct sales, or business development.
• Domain Advantage: Prior experience in school outreach, educational publishing, or EdTech sales is an added advantage.
• Communication: Exceptional verbal, written, and active listening skills with strong persuasive abilities.
• Field Readiness: Comfortable with extensive local daily travel for in-person visits to target schools.
• Attributes: High energy, proactive self-starter, target-oriented, and persistent in closing deals.
• Education: Any degree.

Benefits & Compensation

• Competitive base compensation with performance-based sales incentives.
• Daily field travel allowance.
• Opportunity to work in a purpose-driven, fast-growing EdTech enterprise.
• Career advancement pathways into regional leadership roles.

Job Type: Full-time

Pay: Up to ₹240,000.00 per year

Ability to commute/relocate:

• Mogappair, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person