BDE - Upwork

Upwork - Freelancer Shift - UK Shift Role Tye - Freelance Location - Work From Home Job Overview We are looking for a Business Development Executive, Upwork Sales, who can generate business through Upwork for our web development and digital marketing services.

The candidate will be responsible for finding relevant Upwork opportunities, submitting customized proposals, starting conversations with prospects, taking follow-ups, qualifying leads, and helping close clients through written communication.

This role is suitable for someone who has strong written English, understands Upwork sales, and can communicate confidently with international clients.

Services You Will Sell Web Development Services WordPress development

Shopify development

Webflow development

Wix development

Website redesign

Website maintenance and support

Custom functionality and integrations

Digital Marketing Services SEO

Paid ads / PPC

Content writing

Social media marketing

Website audits and marketing audits

Key Responsibilities Search for relevant Upwork job posts based on our services.

Read job posts carefully and understand the client s basic requirement.

Write and submit customized proposals for each relevant opportunity.

Avoid generic copy-paste proposals.

Start conversations with prospects through Upwork messages.

Ask basic qualifying questions related to requirement, budget, timeline, and project fit.

Share rough pricing ranges based on internal guidelines.

Take regular and professional follow-ups with prospects.

Identify serious and qualified leads.

Coordinate with the Head of Delivery for technical discussions, detailed requirement understanding, final scope, and commercial approval.

Arrange client calls with the Head of Delivery whenever required.

Continue written follow-ups with clients after calls.

Support the sales process until the project is closed.

Maintain proper tracking of proposals, replies, follow-ups, calls, and closure status.

Ensure proper internal handover after project closure.

Follow Upwork policies and maintain professional communication standards.

Required Skills Strong written English communication.

Good experience with Upwork sales and proposal writing.

Ability to write personalized proposals based on client requirements.

Intermediate understanding of web development services such as WordPress, Shopify, Webflow, and Wix.

Intermediate understanding of digital marketing services such as SEO, PPC, content, and social media.

Good client communication and follow-up skills.

Ability to qualify leads based on budget, urgency, requirement, and service fit.

Ability to handle written negotiation professionally.

Good coordination skills with internal teams.

Ability to maintain trackers and reports.

Ability to use ChatGPT or AI tools to improve proposal quality while keeping proposals personalized.

Preferred Experience 3-7 years of experience in Upwork sales or business development.

Experience working with a web development or digital marketing agency.

Experience selling WordPress, Shopify, Webflow, Wix, SEO, PPC, content, or social media services.

Experience communicating with international clients.

Experience with hourly, fixed-price, monthly retainer, and dedicated resource models.

Experience in white-label agency services will be an added advantage.

What We Expect You should be proactive in finding good opportunities.

You should be able to write clear, relevant, and customized proposals.

You should be consistent with follow-ups.

You should be able to understand client requirements at a business level.

You should be comfortable coordinating with senior team members for technical discussions and final commercials.

You should be focused on generating qualified leads and converting them into clients.

Important Note This role is focused on Upwork sales only. The candidate will manage lead generation, proposal submission, client messaging, follow-ups, and closure coordination.

For detailed technical discussions, client calls, final scope, and commercial approval, the candidate will work closely with the Head of Delivery.