BDM

1. JOB PURPOSE -

To drive specification, approval, and sales of door hardware products by developing strong relationships with key decision-makers in the tertiary segment - Builders, Developers, Architects, Interior Designers & PMC consultants - and ensuring business conversion through authorized Channel Partners / Distributors.

2. KEY RESULT AREAS (KRAs)

A. Business Development & Specification (Primary KRA)

• Generate and convert new project leads from Builders, Developers, Architects, Contractors.

• Get company products specified / approved in BOQ and drawings of premium residential projects. - Conduct regular product presentations.

B. Influencer Management

• Build and maintain a strong database of top 30-40 Architects, Interior Designers and Developers in the assigned region.

• Maintain regular engagement calendar - daily, weekly meetings, product sampling, mock-up approvals.

• Ensure repeat specifications from key influencers.

C. Channel Partner Management

• Drive sales through assigned channel partners, distributors, and display dealers.

• Train dealer sales team on product USPs, new launches, and installation.

• Ensure channel partners are quoting and following up on projects generated by you.

D. Sales Target & Revenue

• Achieve monthly / quarterly / annual primary & secondary sales targets.

• Ensure timely collection of payments from channel partners for project orders.

• Monitor project pipeline from lead > quotation > negotiation > order > execution. E. Market Intelligence & Reporting - Track competitor activities, pricing, new products, and schemes in the market.

• Submit daily visit reports (DSR), weekly project pipeline, and monthly sales forecast.

• Identify gaps in market coverage and propose appointment of new channel partners.

3. DETAILED JOB DESCRIPTION

1. Identify upcoming real estate residential projects at design stage.

2. Meet Architects & Developers to pitch door hardware range (Mortise Handles, Hinges, Locks, Door Closers, Cylinders, etc.) and explain technical advantages.

3. Preparation of commercial offers as per the BOQs.

4. Follow up with client and channel partner till order closure.

5. Support channel partner in final negotiation and closing.

6. Ensure product availability and timely dispatch in coordination with logistics & warehouse team.

7. Handle site complaints, installation support through service team.

8. Achieve product display and visibility at key dealer counters.

4. DESIRED SKILLS & COMPETENCIES

• Strong network with Architects / Builders / Developers in the region.

• Excellent communication, presentation & negotiation skills.

• Technical understanding of door hardware & building material industry.

• Self-motivated, target-oriented with ability to work independently.

• Proficiency in CRM, MS Excel & PowerPoint.

5. QUALIFICATION & EXPERIENCE

• Graduate / MBA in Marketing (Preferred)

• Experience: 4-6 years in Tertiary / Project Sales in Building Material, Door Hardware, Tiles, Sanitary ware, Lighting, Plywood, Paints etc.

• Age: Below 35 years

KPIs to Measure Performance:

1. No. of new architects / builders added per month

2. No. of projects specified & converted

3. Value of pipeline created vs. target

4. Monthly sales achievement (Primary & Secondary)

5. Collection efficiency

Pay: ₹70,000.00 - ₹75,000.00 per month

Benefits:

• Cell phone reimbursement
• Provident Fund

Work Location: In person