BDM - German

Traum Ferienwohnungen Homeowner (HO) Sales
Program
Job Description (JD)
About Traum Ferienwohnungen
Traum Ferienwohnungen is one of Germanys leading vacation rental listing
platforms, connecting homeowners (HOs) with travelers looking for holiday homes
across Europe and international destinations.
Unlike property management companies (e.g., Belvilla, DanCenter), Traum operates
purely as a marketplace/listing platform, where:

• Homeowners list their properties
• Guests discover and book directly with the homeowner
• Traum enables visibility, demand generation, and lead distribution
  Business Model (Critical for Sales Positioning)
  Traum follows a subscription-based model, not a commission model.
  How it works:
• Homeowners pay an annual subscription fee to list their property
• In return, they receive:
  o Visibility on Traum platform
  o Guest inquiries / booking opportunities
  o Access to tools (calendar, pricing, visibility features)
  Key Revenue Streams:

1. Listing Subscription (Core Product)
   a. Annual fee based on performance tier (Stufe level)
2. Renewals (Primary Revenue Driver)
   a. Existing homeowners renew subscription annually
3. Add-on Products (Upsell)
   a. Top Ads (higher visibility)
   b. Auto-debit adoption
   c. Future premium products (AI Virtual Video, cleaning, photography, Buy-
   sell, Traum Tags, Top listing)

Key Sales Positioning:
- Focus on ROI (revenue vs cost)

NOT guaranteed bookings

NOT property management
Correct positioning is critical to avoid mis-selling and future churn
Scope of Work
The vendor team will support end-to-end sales execution:
A. New Listing Acquisition

• Onboard new homeowners onto the platform
• Source from:
  o New registration Customers coming & registering on website (Avg

o Scraped databases New leads - (Avg- 150)
o Churned/lost homeowners & Bestand (Active HOs with more potential
listings) (Avg- 330)
o Emails campaigns to existing /new leads ( Avg-100)
B. Renewals (High Priority)

• Convert expiring homeowners
• Drive renewal through:
  o ROI-based selling
  o Performance explanation
  o Pricing justification
  C. Upsell (Secondary)
• Sell add-ons such as:
  o Top Ads
  o Auto-debit
  Upsell should not override core listing conversion
  Target Market
• Primary: Germany (German-speaking homeowners)
• Secondary:
  o Agencies / Property managers
  o New markets (Dubai, Bali, Thailand, Poland)

Key Responsibilities
- Outbound calling (high volume)
- Lead qualification and pitching
- Follow-ups and pipeline management
- Closing listings and renewals
- Revenue realization
- CRM hygiene and tracking
Monthly KPIs (Per FTE)
New Listings
- 4060 listings/month
- High performers: 70+
Renewals

8385% renewal rate

• Strong focus on revenue, not discounting
  Revenue Metrics
• Improve avg. listing price (1315+) & For Renewals avg listing 33-35
  EUR/month
• Drive upsell adoption responsibly
  Training & Enablement
  Traum will provide:
• Product and market training
• Sales scripts and objection handling
• CRM/process walkthrough
• Ongoing feedback