BI & Analytics

SIAR Digital is looking for a Reporting & Analytics professional to join our team and play a key role in transforming brand performance data into actionable insights.

The ideal candidate will be comfortable working with Power BI, Excel, Python, reporting, dashboards, and data analysis, with a strong focus on accuracy, automation, and process improvement. We are looking for someone with strong analytical and communication skills who can effectively collaborate with cross-functional teams, present data-driven insights, and support business decisions through reliable reporting.

Role Overview

• Manage daily and ad-hoc reporting for brands to support performance visibility and decision-making.
• Develop and maintain KPI performance dashboards on Power BI for all assigned brands.
• Drive automation of reporting processes through Python to improve efficiency and accuracy.
• Provide data-driven insights and analysis to support brand and business performance.
• Support marketing team with accurate, number-backed data for performance reviews and presentations.
• Continuously research and implement opportunities to enhance reporting and analytics processes through technology.

Core Competencies

SIAR Core Competencies (all roles — fixed)

• Accountability & Ownership
• Integrity & Ethical Conduct
• Quality & Attention to Detail
• Reliability & Time Management
• Learning Agility
• Initiative & Proactivity

Role Competencies

• Technical / Software Proficiency (L3 · Proficient)
• Data Analysis & Reporting (L2 · Working)
• Process & Systems Documentation (L2 · Working)
• Analytical Thinking (L2 · Working)
• Process Improvement (L2 · Working)
• Collaboration & Teamwork (L2 · Working)
• Product Knowledge (L2 · Working)

Key Responsibilities

• Prepare and circulate daily brand performance reports covering sales, growth, induction, planning, ad spend and ROAS to relevant stakeholders in a timely and accurate manner
• Prepare ad-hoc reports as required, including detailed sales analysis, top seller and stock-out reports, online vs retail performance comparison, sell-through analysis, replenishment reports, liquidity reports and sale workings
• Maintain and regularly update KPI performance dashboards for each brand on Power BI, ensuring data accuracy and timely refresh
• Design and implement Python-based automations to streamline data extraction and reporting processes, reducing manual intervention and minimizing errors
• Provide brand teams with number-backed data and insights to support the preparation of monthly performance presentations
• Conduct daily research to identify recurring or manual tasks that can be automated through a combination of Python and Power BI, and propose or implement solutions accordingly
• Proofread and sense-check all reports and dashboards for accuracy before circulation
• Coordinate with relevant internal departments to obtain source data required for reporting and automation
• Maintain documentation of automated processes and reporting logic to ensure continuity and knowledge sharing
• All other tasks assigned by the management.

Key Performance Indicators (KPIs)

• Ensure 100% timely and accurate delivery of daily brand performance reports
• Maintain ad-hoc report turnaround within agreed timelines with zero factual or data errors
• Ensure Power BI dashboards are updated and accurate on a daily basis
• Achieve a measurable reduction in manual reporting effort through automation initiatives each quarter
• Identify and implement at least one new automation opportunity per month
• Ensure all assigned tasks and reports are completed and delivered within agreed deadlines
• Ensure no more than 5% unplanned leaves and availability during seasonal months

Other Details

Job Timings: 9:30 am to 6 pm-Monday to Friday (Alternative Saturdays)
Job Location: DHA Phase 1, Karachi.

Pay: Rs100,000.00 - Rs150,000.00 per month

Application Question(s):

• What is your expected salary?

Education:

• Bachelor's (Required)

Experience:

• BI & Analytics: 2 years (Required)
• Power BI: 1 year (Required)
• Python: 1 year (Required)
• Advanced Excel: 1 year (Required)

Language:

• English (Required)

Location:

• Karachi (Required)

Work Location: In person