BI Director

Brand Integration Director

Job Description

Location: Minneapolis, MN

Job Type: Exempt

Reports to: Group Brand Integration Director

Overview

The Brand Integration Director (BI Director) is the senior day-to-day business and relationship leader on assigned accounts and a central driver of integrated brand and business growth at Rise and Shine and Partners.

As brand navigators, we help brands seize change and move business Up and to the Right™. The BI Director ensures that every client engagement delivers strategically integrated, creatively ambitious, and commercially effective work.

Operating within a full-service, independent, growth-minded agency, the BI Director must be fluent across marketing disciplines — brand strategy, business strategy, creative, design, social, media, etc. — and have strong experience navigating CPG and retail-driven business models.

The BI Director leads client relationships, drives integration across teams, unlocks organic growth, and models RSP’s culture and values in action.

Core Responsibilities

1. Client Leadership & Business Stewardship

• Serve as the senior day-to-day client lead and trusted partner.

• Build deep, durable relationships grounded in trust, candor, and proactive counsel.

• Demonstrate command of CPG business dynamics.

• Provide forward-looking strategic POVs that anticipate needs and uncover opportunity.

• Lead client planning efforts that align brand ambition with business results.

• Balance client ambition with scope clarity and operational discipline.

• Own and present three formal business reviews annually, delivering a clear, candid assessment of account performance across business context, relationships, revenue and profitability, and work quality.

2. Integrated Strategy & Cross-Disciplinary Fluency

• Lead development of integrated brand-building and business-activation frameworks.

• Connect brand strategy to execution across channels and touchpoints.

• Synthesize data, insights, and performance signals into clear strategic direction.

• Ensure ideas are evaluated against objectives, audiences, and connection ecosystems.

• Champion full-funnel thinking from awareness to conversion to loyalty.

3. Growth & Commercial Leadership

• Own financial performance of assigned accounts, including revenue growth and forecast accuracy.

• Identify and pursue organic growth opportunities.

• Partner with Brand Integration Group Director and leadership on new business pitches.

• Translate strategic thinking into scoped solutions with clear ROI.

• Protect agency value while delivering meaningful value to clients.

4. Team Leadership & Culture Stewardship

• Lead cross-functional teams with clarity, optimism, and accountability.

• Create environments where diverse ideas and perspectives are embraced.

• Provide clear briefs and directional guidance that inspire unignorable ideas.

• Model and reinforce RSP’s values:

  • Shine — go above and beyond expectations

  • Relationships — build mutual trust and respect

  • Work — create ideas that deliver unfair results

  • Entrepreneurship — see challenges as opportunities

• Develop and mentor emerging talent within the Brand Integration team.

• Provide candid feedback and create clarity in moments of ambiguity.

5. Operational Excellence & Ways of Working

• Master agency systems and tools to ensure efficiency and quality.

• Ensure clear scopes, timelines, expectations and resource alignment.

• Maintain strong partnership with Project Management and Operations.

• Protect team capacity while maintaining high creative standards.

• Simplify complexity for clients and teams.

6. Thought Leadership & External Orientation

• Stay at the forefront of cultural, category, and marketing trends.

• Share relevant insights internally and externally.

• Bring new thinking, partners, tools, and frameworks into client conversations.

Key Competencies & Qualifications Experience

• 8–12+ years in an integrated advertising, marketing, creative, or in-house agency environment.

• Demonstrated experience leading complex, cross-functional teams.

• Proven success growing accounts and managing financial performance.

• Experience navigating modern retail, digital, and omnichannel ecosystems - particularly with CPG brands.

Capabilities

• Strategic systems thinker.

• Strong business acumen (understands P&Ls, growth levers, ROI).

• Exceptional storyteller and presenter.

• Commercially minded but creatively ambitious.

• Confident decision-maker with strong judgment.

• Highly organized and adaptable in fast-paced environments.

• Optimistic, growth-minded, and solution-oriented.

What we expect of each other:

• Embrace our company values by seeing challenges as opportunities, welcoming diverse ideas and perspectives, creating new futures, and celebrating our successes.

• Build and maintain positive relationships with clients and colleagues.

• Accept direction openly and demonstrate a willingness to grow and learn.

• Take pride in our work by meeting deadlines and holding ourselves accountable.

• Bring a positive, solution-oriented attitude to the office each day.

• Mentor and support the growth of teammates who can benefit from our experience and perspective.

• Show interest in and contribute to the financial success of the agency, including understanding how our individual roles support Rise and Shine’s overall financial health.