Biddable Specialist

Job Overview:

• 50% Work closely with clients to understand their goals, develop effective strategies, manage budgets, and drive measurable results.
• 30% Responsible for planning, implementing, and optimizing biddable advertising campaigns across various platforms, primarily focusing on online and social media platforms such as Google Ads, Facebook Ads, TikTok, LINE Ads etc.
• **10%**Proficiency in Facebook Pixel and Google Analytics is required to track and measure campaign performance and ROI effectively
• **5%**Providing guidance, feedback, and fostering a collaborative and creative work environment.
• 5% Possess an understanding of marketing principles in order to find target customer.

Key Responsibility:

• Campaign Strategy: Develop and execute effective biddable advertising strategies that align with client objectives and target audience.
• Platform Management: Manage and optimize biddable advertising campaigns on social media platforms to maximize ROI.
• Keyword Research: Conduct thorough keyword research and analysis to identify high-performing keywords and phrases.
• Ad Creative: Collaborate with the creative team to develop compelling ad copy and visuals that resonate with target audiences.
• Budget Management: Allocate and manage advertising budgets efficiently to achieve campaign goals.
• A/B Testing: Implement A/B testing strategies to optimize ad creatives, landing pages, and targeting parameters.
• Data Analysis: Monitor campaign performance, analyze data, and provide actionable insights and recommendations to improve results.
• Reporting: Prepare and deliver regular reports to clients, highlighting key performance metrics and ROI.
• Staying Up-to-Date: Stay informed about industry trends, algorithm changes, and emerging technologies to ensure our campaigns remain cutting-edge.

Qualification:

• Bachelor's degree in Marketing, Advertising, Business, or related field (or equivalent work experience).
• 2-3 Years of experience in biddable advertising, with a proven track record of achieving strong ROI.
• Proficiency in managing campaigns on Google Ads, Facebook Ads, LINE, TikTok Etc.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication skills to collaborate with team members and clients.
• Certification in relevant platforms (e.g., Google Ads, Facebook Blueprint) is a plus.
• Results-driven mindset and a commitment to staying current with industry best practices.
• Proficiency in Facebook Pixel and Google Analytics is required to track and measure campaign performance and ROI effectively.
• The candidate should deeply understand various social media platforms and their advertising capabilities to create and optimize campaigns across different channels.

Benefits and Culture:

• We're building a culture of creativity, collaboration, and experimentation.
• Flexible work arrangements, or hybrid working mode.
• We organize an annual company trip to a fun and exciting destination.
• We value our employees' contributions to our success and offer a performance-based bonus program that rewards outstanding work.
• To celebrate your special day, so we offer a birthday vacation allowance to help you enjoy your birthday in style.
• 10 days vacation leave so you can take a break and come back refreshed and ready to tackle new challenges.
• Etc.