BMW Sales Executive

BMW Sales Executive

Coombes Johnston BMW | Hamilton

Coombes Johnston BMW is looking for an experienced and driven Sales Executive to join our team, representing one of the world’s most recognised and respected premium automotive brands across both new and pre-owned vehicles.

This is an exciting opportunity to join a family-owned, multi-award-winning business with a proud history in the automotive industry and a genuine commitment to delivering an exceptional customer experience.

We have represented BMW in New Zealand since 1997, giving us more than 29 years of experience representing the BMW brand and building strong, long-term relationships with our customers and our community.

BMW is entering an exciting period of growth and innovation, with an expanding model range, rapidly developing technology and an increasingly strong focus on electrification. We are looking for someone who can bring that excitement to our customers and represent the BMW brand with confidence, professionalism and enthusiasm.

This is more than just a sales role

We aren't looking for someone who simply waits for customers to walk through the door.

We are looking for an individual who actively hunts out opportunities, builds relationships and executes at the highest level. Someone who understands that success in premium automotive sales comes from consistently creating opportunities, delivering an exceptional customer experience and developing long-term relationships.

In return, we offer a competitive salary, uncapped earning potential, company vehicle and a supportive, high-performing working environment.

The role

As a BMW Sales Executive, you will be responsible for every aspect of the customer journey — from the initial enquiry through to vehicle delivery and beyond.

You will:

• Meet and engage customers, understanding their individual needs, preferences and requirements.
• Present and demonstrate BMW vehicles, technologies and features in a compelling and personalised way.
• Develop exceptional product knowledge across the BMW model range and maintain an understanding of key competitors.
• Prospect proactively for new business and identify opportunities within our existing customer base.
• Build and maintain strong, long-term customer relationships.
• Generate business through networking, referrals, events, digital enquiries and conquest opportunities.
• Manage customer appointments and coordinate professional, engaging vehicle demonstrations and test drives.
• Prepare quotations, negotiate professionally and confidently close sales.
• Manage vehicle orders, documentation and the complete delivery process.
• Deliver a premium handover experience that reflects the BMW brand.
• Consistently follow up customers and identify opportunities to generate repeat and referral business.

Who we're looking for

We are looking for someone who is:

• Driven and commercially focused, with a proven ability to achieve and exceed sales targets.
• An excellent communicator who can build rapport and establish trust quickly.
• Professional and exceptionally well presented, with a genuine appreciation for the premium automotive environment.
• Proactive and self-motivated, with the ability to identify and pursue opportunities rather than waiting for them to come to you.
• Customer focused, with a genuine passion for delivering an outstanding experience.
• Highly organised, with strong administration, diary management and follow-up skills.
• Adaptable and technology focused, with the ability and desire to continually develop product knowledge as automotive technology evolves.
• A team player, who understands that individual performance contributes to the success of the wider team.
• Process driven, with strong attention to detail and the ability to consistently follow through on commitments.

Previous experience in luxury or premium automotive sales is highly desirable, although we will consider exceptional candidates from other sales environments who can demonstrate the right attitude, ability and track record.

Why Coombes Johnston BMW?

You will be joining a family-owned business that has represented BMW since 1997, with a strong reputation, an established customer base and a premium brand with an exciting future.

We believe in investing in our people. As part of the BMW network, you will have access to manufacturer-led training, ongoing product and technology development, and genuine opportunities for career progression. Whether your ambition is to become a high-performing Sales Executive or progress into future leadership, we are committed to supporting the right person to develop their career.

You will also benefit from working within an experienced and supportive team where individual performance, professionalism and customer experience are genuinely valued.

If you are ambitious, energetic and believe you have what it takes to represent BMW at the highest level, we want to hear from you.

Apply today with your CV and cover letter.

Only shortlisted candidates will be contacted.