Branch Manager

Position / Job TitleBranch ManagerDesignationAssistant Manager/ Deputy ManagerDepartment Branch DealingSub Department SalesReporting To (title) Cluster head/ State HeadSuperiors Superior (title) Regional Head Location Across IndiaDate

1. Job Purpose

Manage branch operations to achieve targeted sales turnover of the assigned branch and adhering to regulatory compliance.

1. Dimensions
   what are the areas (in quantitative terms) the job has an impact on?

S.No.ParametersRemark1Revenue & costBranch revenue to be 3.5 times of the branch cost.
Half of the branch salary cost to be generated from TPP products/ Currency
2ProductEquity/ Currency/ TPP and any other new launch.3CustomersEnsure proper segregation for OWS and TWS customers to the RMs.
Average of 30-35 active clients mapped per dealer.
4Manpower (Nos.)Ensure reasonable capacity utilization of seats.
Mapping adequate no. of customers to the OWS and TWS.
5GeographyManage the clients in the locality within the said radius.

1. Job Context & Major Challenges

*What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Department/Zone?*Context:
In our business the Branch manager needs to be in constant touch with his dealers to monitor the business brokerage / number of customer called / traded / NCA / customer service /other Admin issue / Progress on TPP products / Any other management initiative / recruitment in the branches / Hand holding the team / aligning the team with the Bank/ Product training / Helping-Guiding the team for all the certification needed to sell any other product time to time. Apart from that he needs to even be in touch with the local bank team for reference of new accounts. Most of this is time sensitive as it Is linked to the market timings.

Challenge:

1. Hiring and retaining qualified resources in branches, especially those in remote locations.

2. Administrative challenges to ensure that relevant documents for the customers are collected to open accounts. (In remote locations the customers often do not have complete documents as per process and regulation)

3. Retaining of customers in competitive markets.

4. Ensure Compliance while serving the customers.

5. Dynamic market conditions.

6. Principal Accountabilities

AccountabilitySupporting ActionsBranch Profitably

• Monitor brokerage of the branch/dealer.
• Monitors Customer calling/trading.
• Monitoring income from other product.
• New addition of customer.

Recruitment & Retention

• Identify certified candidates suitable for hiring.
• Coordinate with recruitment team for speedy on boarding.
• Handholding the team for better performance.
• Align team members with the process and norms of the company.
• Counseling & motivating the team members.
• Conduct team meetings to understand their work experience and offer resolution.

Customer Service

• Activation/Managing of the customer in the branch.
• Resolving customer concerns.
• Ensuring customer satisfaction across all levels.
• Update top customers of all branches of event/market movements.
• Coordinating with research team for advice/review of portfolio for top customers on regular basis.

Relationship Management

• Conduct joint visits to customers and HDFC Bank branch with the Relationship Managers for maintaining and building the relationship.
• Maintaining relations with Cluster Heads from HDFC Bank.
• Coordinate with product/retail team for support.
• Coordinating with the local bank branch for customer references

Overall Smooth functioning of the branch

• Ensuring proper infrastructure/IT in the branch.
• Ensuring adherence of company norms, processes and regulations.
• Ensuring coordination and cordiality between each member/department of the branch.
• Ensure branch is well maintained and clean.
• Ensure connectivity in the branch.

Database Management Maintain all records as per guidelines

• Maintain records of all mapped customers portfolio.
• Maintain records of all branch visits/ customer visits.

Team management & People Development

• Manage a team of Relationship Managers.
• Grooming employees to take up larger roles.
• Conduct regular and refresher training of all products for the team.

Adhere to Compliance norms

• Ensuring all systems are working fine and as per compliance (CLIP/ VRS/ Jamoon)
• Ensure strict adherence of risk & compliance norms.
• Conduct random VRS checks.

1. Job Purpose of Direct Reports

To render financial services to customers to generate revenue through brokerage and third party products.

1. Relationships (If Applicable)

InternalFrequencyNatureTeam Members

Superiors

Product Team

Retail Sales Team

Risk and Operations Team

Research Team
Daily

Daily

Weekly

Daily

Monthly

Daily
Daily functioning

Update on the business / discuss on the plans etc.

Product Support and updates.

Business Support

Need Based

Get insight about the market movements.ExternalFrequencyNature
Bank Representatives
Daily
Partnering

1. Organization Structure

(Map reporting position, peers- reporting to the same position and subordinates)
Head of the Department Regional Head Cluster Head/ State Head Branch Manager/ Branch Incharge Sales Manager Relationship Manager Financial Planning Manager

Signature Name
(Job Holder)
(Job Holders Supervisor)Date Job AnalystName:

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