Branch Manager

Role Identifier

Job Title: Branch Manager

Business: Laminate

Deputation Location: Ahmedabad

Band: 2

Reporting To: RSM

Role Objective

To lead and manage the branch operations by driving sales growth, increasing market share, strengthening channel partnerships, ensuring efficient collections, and developing a high-performing sales team. The role is responsible for achieving branch business objectives while ensuring operational excellence and superior customer satisfaction.

Job Responsibilities

Sales & Business Growth

• Achieve branch sales and revenue targets in line with Annual Operating Plan (AOP).
• Develop and execute business strategies to increase market share across the assigned territory.
• Identify new business opportunities and expand the dealer and distributor network.
• Drive secondary sales through effective market coverage and channel development.

Market Development

• Develop new markets and strengthen the company's presence in existing markets.
• Monitor competitor activities, pricing, and market trends.
• Recommend strategic initiatives to improve business performance.

Channel Management

• Build and maintain strong relationships with distributors, dealers, architects, consultants, builders, contractors, and key influencers.
• Ensure high levels of customer engagement and satisfaction.
• Support channel partners in achieving business objectives.

Team Leadership

• Lead, mentor, coach, and develop the branch sales team.
• Set individual performance goals and conduct regular performance reviews.
• Ensure effective implementation of Pre-Journey Plans, CRM, MIS, and sales processes.
• Drive employee engagement and capability development.

Collections & Commercial Excellence

• Ensure timely collections and maintain healthy receivables.
• Monitor customer credit limits and outstanding payments.
• Coordinate with Finance and Credit Control to minimize overdue receivables.

Pricing & Profitability

• Monitor market pricing and recommend pricing strategies.
• Ensure profitability while remaining competitive.
• Support implementation of promotional schemes and business initiatives.

Operational Excellence

• Ensure accurate and timely submission of sales reports and MIS.
• Monitor inventory availability and coordinate with Supply Chain.
• Ensure compliance with company policies and SOPs.

Key Performance Indicators

• Sales Target Achievement (Value & Volume)
• Branch Revenue & AOP Achievement
• Market Share Growth
• New Dealer/Distributor Acquisition
• Active Dealer Productivity
• Secondary Sales Growth
• Gross Margin & Profitability
• CRM & MIS Compliance
• Customer Satisfaction Score
• Team Productivity & Performance

Internal Stakeholders

External Stakeholders

• Business Head
• National Sales Head
• Marketing Team
• Product Management Team
• Finance & Accounts
• Credit Control Team
• Commercial Team
• Supply Chain & Logistics
• Manufacturing Team
• Distributors
• Dealers
• Retailers
• Architects
• Interior Designers
• Consultants
• Builders & Developers
• Contractors
• OEM Customers
• Institutional Customers
• Project Customers
• Channel Partners

Desired Position Qualification

• 12–15 years of experience in the Building Materials industry (Laminates, Plywood, MDF, Decorative Surfaces, etc.).
• Proven experience in managing multi-city/channel sales operations.
• Strong exposure to dealer, distributor, project, and influencer management..

Desired Education Qualification

• Bachelor's degree in Business Administration, Commerce, or related discipline.
• MBA preferred.