Branch Manager

Position: Branch Manager - Retail Sales (Wood Coating/Paints)

Location: Ludhiana, Punjab
Function: Retail Sales
Designation: Branch Manager Retail Sales
Reporting To: Regional Sales Manager

Role Objective

To manage and drive the overall retail business of the branch by achieving sales objectives, expanding the dealer and retailer network, developing the market, and leading the sales team to deliver sustainable business growth.

Key Responsibilities

• Drive retail sales and business growth across the assigned territory.
• Develop and execute branch-level sales plans to achieve business objectives.
• Manage and expand the network of dealers, distributors, retailers, and channel partners.
• Identify and develop new business opportunities within the assigned market.
• Build strong relationships with key dealers, retailers, carpenters, contractors, and other relevant channel stakeholders.
• Drive product visibility, availability, and brand presence across the market.
• Monitor secondary sales, stock movement, market coverage, and dealer performance.
• Lead, coach, and motivate the branch sales team to achieve individual and overall business objectives.
• Conduct regular market visits with the sales team to identify opportunities and improve market penetration.
• Track competitor activities, pricing, product launches, and market trends.
• Ensure effective implementation of promotional schemes and sales initiatives.
• Work closely with distributors and channel partners to ensure optimum inventory and timely product availability.
• Monitor sales pipeline, territory performance, customer coverage, and team productivity.
• Resolve dealer/customer issues and ensure strong service levels.
• Prepare and share regular sales and market performance reports with the management.

Candidate Profile

• Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an added advantage.
• 510 years of experience in sales, preferably in retail/channel sales.
• Experience in building materials, wood finishing, furniture, plywood, laminates, adhesives, hardware, paints, or allied industries will be preferred.
• Prior experience in handling dealers, distributors, retailers, and channel partners is essential.
• Experience in managing and leading a sales team.
• Strong understanding of the Ludhiana/Punjab market and established market relationships will be an advantage.
• Strong business development, negotiation, relationship management, and team leadership skills.
• Should be highly target-oriented and comfortable with extensive market travel.

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