Branch Manager

Job Description Branch Manager

Company: YES BANK

Position: Branch Manager – Branch Banking

Department: Branch Banking

Reporting To: Cluster Head

Location: Panchkula

Job Objective

To manage the overall business and operations of the branch by driving business growth, customer acquisition, CASA/liability mobilization, cross-selling of banking and third-party products, team productivity, customer service and regulatory compliance.

Key Responsibilities

1. Business & Sales

• Drive overall branch business and achieve assigned business targets.

• Grow CASA and liability business through acquisition and deepening of existing relationships.

• Drive cross-selling of Retail Assets, Business Banking, Insurance, Mutual Funds, Cards, Forex and other fee-based products.

• Identify new business opportunities within the branch catchment.

• Develop and maintain relationships with HNI, affluent and key customers.

• Monitor daily/weekly/monthly business performance and ensure achievement of branch scorecard.

2. Branch P&L & Portfolio Management

• Manage branch Profit & Loss and Balance Sheet.

• Monitor book movement, revenue generation and branch profitability.

• Ensure optimum utilization of branch resources.

• Drive customer acquisition and increase wallet share through relationship deepening.

3. Customer Service

• Ensure superior customer experience and timely resolution of customer complaints.

• Conduct customer engagement activities and local marketing initiatives.

• Maintain strong relationships with existing and potential customers.

4. Team Management

• Lead, motivate and manage the branch team to achieve business objectives.

• Monitor individual productivity and performance.

• Conduct regular performance reviews, coaching and training.

• Ensure proper allocation of roles and responsibilities and control team attrition.

• Build a high-performance and customer-centric team culture.

5. Operations, Risk & Compliance

• Ensure complete adherence to YES BANK policies, processes and regulatory guidelines.

• Ensure compliance with KYC/AML and internal control requirements.

• Maintain branch operational standards and ensure audit readiness.

• Ensure timely submission of MIS and other required reports.

• Identify and escalate operational, regulatory and business risks.

• Ensure safety and security of customer and bank assets.