Branch Manager

Job Title: Branch Manager

Location: Vijayawada, Andhra Pradesh
Company: Texas Review

Role Objective

As a Branch Manager at Texas Review Vijayawada, you will be responsible for the overall growth, revenue, student enrollment, and operational performance of the branch. You will lead the local team, drive student acquisition and conversions, build strong relationships with students and university partners, and ensure the branch consistently achieves its monthly and annual business targets.

The Branch Manager will act as the business owner of the branch, combining strategic leadership, sales excellence, team management, market development, and operational discipline to establish Vijayawada as a high-performing education consultancy market.

Key Responsibilities

1. Branch Business & Revenue Management

• Own the overall revenue, enrollment, lead generation, and conversion targets for the Vijayawada branch.
• Develop and execute monthly, quarterly, and annual branch growth plans.
• Monitor daily business performance and take corrective action to ensure targets are consistently achieved.
• Drive high-ticket student conversions across international education programs.
• Maintain a strong focus on revenue, profitability, productivity, and overall branch performance.

2. Team Leadership & Performance Management

• Lead, mentor, and motivate Admission Counselors and other branch team members.
• Set individual and team-level targets and ensure clear accountability.
• Conduct regular performance reviews, pipeline reviews, and sales meetings.
• Coach team members on counseling, objection handling, follow-ups, and closing techniques.
• Build a positive, high-performance work culture within the branch.

3. Lead Pipeline & CRM Management

• Ensure effective management of the complete lead lifecycle, from inquiry to enrollment.
• Monitor lead allocation, follow-ups, counseling appointments, applications, and conversions.
• Ensure 100% CRM discipline and accurate lead records across the team.
• Analyze lead-to-application and application-to-enrollment conversion ratios.
• Identify gaps in the sales funnel and implement strategies to improve conversion.

4. Student Counseling & Escalation Management

• Support counselors in handling high-value, complex, or escalated student cases.
• Personally engage with key students and parents when required to improve conversion.
• Ensure students receive accurate and transparent guidance regarding university options, applications, and international career pathways.
• Handle objections and negotiate effectively to close enrollments.

5. University & Partner Relationship Management

• Build and maintain strong relationships with partner universities and representatives.
• Coordinate university visits, representative meetings, seminars, and student engagement activities.
• Ensure smooth coordination between students, universities, and internal backend teams.
• Explore opportunities to strengthen the branch's university network and market presence.

6. Local Market Development – Vijayawada

• Develop a strong understanding of the Vijayawada and surrounding student market.
• Identify new lead-generation channels, institutional partnerships, colleges, events, and local marketing opportunities.
• Build relationships with colleges, educational institutions, student communities, and other relevant local stakeholders.
• Develop initiatives to increase Texas Review's brand visibility and student footfall in the region.
• Monitor competitor activities and identify opportunities for market growth.

7. Events & Marketing Execution

• Plan and execute branch-level seminars, university events, counseling drives, and student engagement activities.
• Work closely with the marketing team to maximize lead generation from campaigns and events.
• Track event-wise and campaign-wise performance and conversion.
• Ensure the branch activity calendar is executed consistently and within deadlines.

8. Reporting & Business Analytics

• Prepare and present regular branch performance reports to senior management.

• Track key metrics including:

• Lead generation

• Lead conversion

• Counseling appointments

• Applications

• Offers

• Enrollments

• Revenue

• Counselor productivity

• Campaign performance

• Use data and performance insights to develop effective conversion strategies.

9. Operational Excellence

• Ensure smooth day-to-day functioning of the Vijayawada branch.
• Maintain high standards of student experience, process compliance, and professional conduct.
• Coordinate effectively with central operations, applications, finance, marketing, and other internal teams.
• Ensure all branch activities are completed accurately and within defined timelines.

The Ideal Candidate

Experience

• 4–8 years of experience in Overseas Education, EdTech, Education Consulting, High-Ticket Sales, or a related industry.
• Prior experience managing a sales/counseling team or independently handling branch-level business operations is preferred.

Leadership Mindset

• Proven ability to lead, motivate, coach, and drive a sales team toward ambitious targets.
• Strong ownership mindset with the ability to operate independently and make business decisions.

The "Closer" Instinct

• Strong sales orientation with a proven ability to handle objections, negotiate, and close high-value enrollments.
• Ability to lead the team by example and personally support critical conversions.

Industry Knowledge

• Strong understanding of overseas education markets and student recruitment.
• Familiarity with university admissions, application processes, and international education pathways.
• Knowledge of the USA, UK, Ireland, and European education markets will be an advantage.

Communication & Relationship Skills

• Excellent English communication skills, both verbal and written.
• Strong presentation, negotiation, influencing, and interpersonal skills.
• Ability to communicate effectively with students, parents, university representatives, and internal stakeholders.

Business Acumen

• Strong understanding of sales funnels, KPIs, revenue targets, CRM systems, and performance analytics.
• Ability to identify market opportunities and convert them into measurable business growth.

Key Performance Indicators (KPIs)

The Branch Manager will be evaluated primarily on:

• Monthly and annual branch revenue
• Student enrollment targets
• Lead-to-enrollment conversion
• Application-to-enrollment conversion
• Team productivity
• Individual counselor performance
• Lead follow-up and CRM compliance
• New lead generation
• Event and campaign performance
• Student experience and process quality
• Local market growth

What’s In It For You

• Competitive Salary: Fixed monthly pay plus attractive performance incentives.
• Leadership Opportunity: Own and grow the Vijayawada branch with significant business responsibility.
• Career Growth: Fast-track opportunities into senior regional and business leadership roles.
• Premium Exposure: Work in a high-growth environment at a top-tier education consultancy.
• Performance Recognition: Rewards and incentives linked directly to business and team performance.