Branch Manager

The KRAs/ Roles & Responsibilities of the Branch Manager are as under:

A. Business Generation:

• Develop and implement strategies to improve ETB business and achieve branch targets and business goals.
• Monitor branch performance metrics and take corrective actions where necessary.
• Drive, set, monitor and achieve overall product targets/ sales goals for the branch like CASA, Term Deposits, Insurance, Trade Services, quality sourcing of CCBG Retail loans & Business Banking products.
• Actively networking in the local community to acquire high-net-worth individuals (HNIs) and SME clients.
• Use various lead generation tools to achieve the overall business targets.

B. Customer Engagement & Retention:

• Attend Customer complaints on priority and close them within TAT and to the satisfaction of the aggrieved customer.
• Cross-Selling and Up-Selling: selling additional products like insurance, mutual funds, and demat accounts to existing clients.
• Identifying new business opportunities within the catchment area and building long-term relationships to ensure high client retention.

C. Staff Motivation & Participation:

• Lead, coach, and motivate branch staff to meet individual and team performance goals. Training and motivating staff to adopt selling techniques, ensuring the entire team is aligned with revenue goals.
• Conduct regular performance evaluations and provide constructive feedback.

D. Revenue Generation:

• Focus on promoting and cross-selling high yield loan products as well as low-cost deposits.
• Generating fee-based income through cross selling insurance, Mutual Funds etc.
• Controlling operational cost.