BRANCH MANAGER

Position Title: Branch Manager

Department: Sales

**Location:**Kalamassery.

Reports To: Sales Manager

Job Purpose

The Branch Manager is responsible for leading the overall business operations, sales performance, customer experience, and administrative functions of the Honda dealership branch. This role focuses on driving revenue growth (sales, service, and spare parts), ensuring strict compliance with Honda’s corporate visual standards and operational protocols, and managing a high-performing sales and service team.

Key Responsibilities

1. Sales & Revenue Growth

• Drive branch sales targets across all channels (New Vehicles, Finance, Insurance, Accessories, and Service/Spares).
• Formulate and implement monthly/quarterly sales strategies and local marketing campaigns in coordination with the regional Honda marketing team.
• Track daily sales metrics, lead conversion rates, test drives, and pipeline management.
• Oversee trade-ins, vehicle financing options, and extended warranty sales.

2. Operational & Dealership Management

• Ensure strict adherence to Honda’s Brand Standards regarding showroom ambiance, vehicle display, cleanliness, and staff appearance.
• Manage showroom inventory levels (vehicles, spare parts, and accessories) to ensure optimal stock rotation without overstocking.
• Oversee workshop and after-sales service operations to ensure timely delivery and high customer satisfaction.
• Handle facility maintenance, audit compliance, and local regulatory/licensing requirements.

3. Customer Relationship & Experience Management

• Champion customer satisfaction and elevate the dealership’s Net Promoter Score (NPS) and Customer Satisfaction Index (CSI).
• Address escalated customer grievances, disputes, or service issues promptly and professionally.
• Build and maintain long-term relationships with VIP clients, corporate buyers, and local community influencers.

4. Team Leadership & Talent Management

• Lead, recruit, train, and mentor showroom personnel, including Sales Executives, Relationship Managers, Customer Relations Executives, and Workshop Technicians.
• Set individual KPIs, manage performance reviews, and implement incentive schemes to keep the team motivated.
• Conduct daily morning huddles and weekly sales review meetings.

5. Financial Management & Reporting

• Manage the overall P&L (Profit & Loss) responsibility for the branch.
• Monitor operating expenses, petty cash, discounts, and receivables.
• Prepare weekly/monthly performance reports and present them to senior management and OEM (Honda) representatives.

Required Qualifications & Experience

• Education: Bachelor’s degree in Business Administration, Management, Automotive Engineering, or a related field (MBA preferred).
• Experience: 3 to 5years of experience in automotive retail sales, with at least 2–3 years in a managerial/leadership capacity (experience with Honda or top-tier OEM brand preferred).
• Skills & Competencies:
• Strong leadership, people management, and team-building capabilities.
• In-depth understanding of automobile sales, dealership management systems (DMS), and after-sales processes.
• Excellent communication, negotiation, and interpersonal skills.
• Analytical mindset with strong financial acumen and P&L management skills.
• Customer-first mindset with strong conflict-resolution skills.

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person