Branch Manager

Roles and Responsibilities:

1. Business development

• Driving Business: Drive branch to achieve Business Targets. Profitability and AUM targets m-o-m & FY; ensure cross-sell and upsell of financial products where applicable.
• Monitor and Control: (i)Daily monitoring of critical parameters of Branch Score Card;

(ii) Market study: Identify and assess market needs, market potential and competitor activities;

• Lead Generation: Plan and drive marketing campaigns or activities for branch to generate leads; ensure updation in Lead management module and effective follow up and conversion.
• Accountability: Responsible for business disbursal/transaction numbers/values and AUM targets; Responsibility for cross selling targets

2. Operations

• Manage overall branch operations and ensure smooth day-to-day functioning.
• Ensure accurate gold appraisal, valuation, and loan processing as per company policies.
• Verify and safeguard pledged gold ornaments and branch assets.
• Conduct regular stock audits and reconciliation of gold packets and documents.
• Regulatory Compliance: Guide and ensure proper conduct of matters relating to Credit Assessment, KYC Adherence, Auction, Expense Management, Key Management, Bank Account Opening, Data Backup, Maintenance of Records / Documents / Registers, Closure of Gold Inspection/Audit Remarks and Customer Grievance Redressal within the agreed TAT.
• Collection Management: Ensure timely interest collection by branch and recovery of over dues as per targets, guiding branch to minimize NPA status of accounts as well as auction.
• Asset Quality and Fraud Management: Guide branch to ensure quality of the Assets / Collaterals / Ornaments pledged; take remedial actions for loss due to Spurious / Low Purity / theft ornaments & initiate efforts for recovery.

3. Manpower

• Recruitment: Completion of Branch Manning as per the prescribed TAT
• Training and Development: Identify training requirements and accordingly facilitate training in product, process and procedures for branch staff
• Statutory Requirements: To monitor all Labour and Statutory norms are adhered to, ensure display of required notices and maintenance of statutory registers at branch; Shop & Establishment Registration and renewals, Contract renewals and extensions etc.

Qualification and skills:

• 6 - 10 years of experience in GL, NBFC, Retail lending or Banking
• Minimum 1 year of experience in Team Handling role
• Strong knowledge of gold loan processes, valuation basics, and risk norms