Branch Manager – XPENG (EV)

About XPENG

XPENG is a technology-driven smart electric vehicle company focused on developing and delivering intelligent mobility solutions. As the automotive industry continues to transition towards electrification and smart mobility, we are looking for an experienced and dynamic Branch Manager to lead the operations and business performance of our XPENG dealership in Malaysia.

About the Role

As the Branch Manager, you will be responsible for the overall performance and daily operations of the dealership, covering vehicle sales, customer experience, after-sales coordination and team management.

You will play a key role in driving sales growth, building a high-performing team, delivering exceptional customer experiences and ensuring the dealership operates in line with XPENG's brand standards and business objectives.

Key Responsibilities

Dealership Operations

· Lead and oversee the overall day-to-day operations of the XPENG dealership.

· Ensure smooth coordination across Sales, Customer Experience and After-Sales functions.

· Maintain high standards of showroom presentation, customer service and operational excellence.

· Ensure compliance with company policies, dealership SOPs and XPENG brand standards.

· Monitor operational performance and identify opportunities for continuous improvement.

Sales & Business Performance

· Develop and implement strategies to achieve and exceed monthly, quarterly and annual sales targets.

· Monitor sales performance, lead conversion, test-drive activities, order intake, deliveries and customer satisfaction.

· Analyse market trends, competitor activities and customer insights to identify new business opportunities.

· Drive showroom traffic, sales conversion and overall dealership revenue.

· Prepare and review business performance reports and action plans with Management.

Team Leadership

· Lead, motivate and develop the dealership team to achieve business and individual KPIs.

· Recruit, train, coach and develop high-performing sales and operational teams.

· Establish clear performance expectations and monitor individual and team performance.

· Conduct regular sales meetings, performance reviews and coaching sessions.

· Build a customer-focused, accountable and high-performance team culture.

Customer Experience

· Ensure a premium and seamless customer journey from initial enquiry to test drive, vehicle purchase and delivery.

· Handle escalated customer issues and ensure timely and effective resolution.

· Drive customer satisfaction, customer retention, referrals and positive customer feedback.

· Build strong relationships with key customers, corporate clients and business partners.

Marketing & Business Development

· Work closely with the Marketing team to support product launches, campaigns, roadshows, test-drive events and promotional activities.

· Develop local initiatives to increase brand awareness, showroom traffic and sales opportunities.

· Identify and develop new business opportunities and potential customer segments.

· Support the growth of XPENG's presence in the local EV market.

Reporting & Compliance

· Ensure compliance with company policies, operational SOPs and XPENG brand requirements.

· Monitor dealership KPIs and provide regular performance reports to Management.

· Ensure proper implementation of business strategies and operational initiatives.

· Maintain a high level of operational discipline and service standards.

Requirements

· Bachelor's Degree or Diploma in Business Management, Automotive Management, Sales, Marketing or a related field.

· Minimum 5–8 years of relevant experience in automotive sales, dealership operations, retail management or a related industry.

· Minimum 2–3 years of experience in a managerial or leadership position.

· Proven track record of achieving sales targets and managing business performance.

· Experience managing automotive dealerships, showrooms or retail operations is highly preferred.

· Experience in the New Energy Vehicle (NEV) / Electric Vehicle (EV) industry will be an added advantage.

· Strong leadership, team management and people development skills.

· Strong commercial acumen and business management capabilities.

· Excellent communication, negotiation and interpersonal skills.

· Customer-oriented, hands-on and results-driven.

· Strong analytical, problem-solving and decision-making skills.

· Proficient in English and Bahasa Malaysia. Mandarin is an added advantage to deal with stakeholder from China.

· Proficient in Microsoft Office and familiar with CRM, DMS or automotive retail systems.

· Possess a valid Malaysian driving licence.

· Working location: Balakong, Cheras.

Why Join Us?

· Be part of the fast-growing New Energy Vehicle (NEV) industry.

· Opportunity to work with an innovative and technology-driven EV brand.

· Lead and build a high-performing automotive dealership team.

· Competitive salary package with performance-based incentives.

· Career growth opportunities in the rapidly expanding EV industry.

· Dynamic, innovative and performance-driven working environment.