Brand Activation

Role Purpose:

Lead integrated brand activation programs that build brand equity, engage consumers, and deliver measurable commercial impact.

Key Responsibilities:

• Manage end-to-end events, from concept and budgeting through execution and evaluation.

• Develop offline sponsorships and partnerships, including motorsport, communities, & commercial partners.

• Execute offline retail activations such as launches, roadshows, pop-ups, and in-store experiences.

• Ensure consistent brand standards across all consumer touchpoints.

• Manage agencies, vendors, budgets, timelines, and cross-functional stakeholders.

• Track KPIs and report activation performance, including reach, engagement, leads, conversion, and ROI.

Primary Goals:

• Increase brand visibility, consideration, and consumer engagement.

• Maximize the value of sponsorships, partnerships, events, and retail activations.

• Deliver commercially accountable programs with measurable outcomes.

• Strengthen collaboration across Marketing, Sales, Retail, PR, Commercial, and external partners.