Brand Activation Executive

Qualifications

• Bachelor's degree in Marketing, Communications, Business Management, Event Management, or a related field.
• Minimum of 5 years of experience in consumer activation, trade marketing, event management, project management, partnerships, brand activation, or related areas.
• Strong project coordination, multitasking, and stakeholder management skills, with the ability to manage multiple projects in a dynamic, fast-paced environment.
• Solid understanding of activation and event operations, including production, logistics, manpower, on-site execution, project planning, timeline management, progress tracking, and quality control.
• Strong communication, problem-solving, administrative, reporting, and program evaluation skills, with proficiency in Microsoft Excel and PowerPoint.
• Experience in institutional partnerships, trade marketing, or event activation is a plus.
• Willing to travel for business and work on-site as required, with a strong passion for activation, events, community engagement, and commercial initiatives.

1. Consumer Activation Executive – Commercial & Partnership Focus

(This role will focus on supporting activation initiatives related to commercial initiatives, trade marketing, and institutional partnerships)

Roles & Responsibilities:

• Support the development and execution of activation programs aligned with the objectives of the Commercial Activation team and business goals.
• Coordinate with the CM Team, Area, and Region teams regarding activation opportunities across outlets, channels, and areas.
• Execute and manage institutional partnership programs, including STS, Campus Projects, and other initiatives involving schools, universities, communities, organizations, and other partners.
• Ensure smooth end-to-end execution of partnership programs and on-site coordination.
• Monitor program implementation, timelines, and execution quality across assigned areas.
• Support reporting, program evaluation, and activation and partnership performance recap.
• Coordinate with internal stakeholders as well as external vendors and agencies to support commercial activation requirements.

2. Consumer Activation Executive – Event & Project Management Focus

(This role will focus on event execution, activation development, and operational project management)

Roles & Responsibilities:

• Manage end-to-end execution of activation projects and events.
• Coordinate operational planning with internal teams, vendors, agencies, and area PICs.
• Develop execution flows, timelines, workback schedules, and project tracking.
• Ensure execution readiness covering production, logistics, manpower, and on-site operations.
• Monitor project progress while anticipating operational risks and managing issues.
• Coordinate cross-functional stakeholders to ensure alignment and smooth project delivery.
• Support post-event/activation evaluation, documentation, and improvement planning.