Brand Activation Executive

Job Roles & Responsibilities:

• Lead New Store & M&A opening campaigns as the designated Project Lead. Coordinate with supporting teammates to ensure sufficient footflow and achieve initial sales targets during the grand opening phase.
• Execute sales-driven retail events, such as Member Days and offline brand campaigns. Manage the end-to-end process including budget planning, supplier sourcing, and on-ground logistics.
• Analyze & Present event post-mortems. Consolidate sales and traffic data, extract actionable insights, and present findings to management using professional slides (PowerPoint) to evaluate ROI and improve future campaigns.
• Collaborate with internal designers and the warehouse team to plan, localize, and distribute POSM in three languages, ensuring seamless logistics to all relevant branches.
• Assist and support other team members in their respective assigned projects to ensure the overall success of the department's activations.
• Other Responsibilities as assigned by the Management from time to time.

Education & Experience

• Degree in Marketing, Business, or related fields.Language:

• Trilingual proficiency (Read, Listen, and Write in English, Bahasa, and Mandarin) to accurately localize POSM content.

Technical & Softskills:

• Proficient in Microsoft Office, particularly PowerPoint for slide

presentations and Excel for reporting.

• Ability to interact with AI conversational tools for copywriting and

ideation to maintain a competitive and modern workflow.

• Strong teamwork spirit to act as both a Project Lead and a

supporting team member.

• Willingness to travel outstation frequently based on event needs.