Brand Activation Expert

Roshen Bulgaria is looking for Brand Activation & Communication Expert who will be a member of the local marketing team and work closely with Sales team in Sofia.

The role of Brand Activation & Communication Expert at Roshen is driven by helping grow brands through consumer insights, campaigns, digital communication, and coordination of marketing projects making our waffers, sweets and cookies brands even more desirable among sweet-lovers.

What you will do:

Consumer & Market Understanding:

• Support the identification of growth opportunities through consumer, shopper and market information.
• Monitor competitor activations, in-store presence and national consumer campaigns, providing regular insights and recommendations for ROSHEN brands.

Brand Activation & Campaign Management

• Support the local execution of brand activations, consumer promotions, power-period campaigns and global campaign adaptations, ensuring consistent brand presentation.
• Support consumer sampling, events and experiential activations, including agency coordination, field follow-up and basic post-evaluation.

Marketing Communications & Digital

• Support digital content planning and social network communication in cooperation with agencies and internal stakeholders.
• Prepare communication materials and presentations for new product launches, internal alignment, wholesale partners and the sales team under guidance from the Marketing Director.
• Support internal, corporate and employer communication initiatives to support consistent messaging across the organization.

POSM & Marketing Materials

• Coordinate POSM and catalogues development, including production tasks, briefs, supplier / agency communication, approvals follow-up and delivery tracking.

Stakeholder & Project Management

• Work cross-functionally with Marketing Director, Channel Activation Manager, Sales, agencies and suppliers to deliver assigned brand projects on time and according to agreed priorities.

Qualifications:

• Bachelor's or Master’s degree in marketing, Business Administration, Economics, or related field.
• Minimum 3 years of relevant experience in brand activation, consumer communication, event / sampling coordination, digital content or brand marketing, preferably within FMCG or agency environment
• Experience in coordinating agencies, suppliers or internal stakeholders is an advantage
• Data-driven mindset (sell-out, KPIs, pricing, ROI)
• English Intermediate.

How you will work:

📍 Office work Monday-Friday at BC Vertigo

🕗 Flexible hours.

If you love food and drinks field and enjoy seeing your key result on the shelves of the supermarkets, check out our offer and apply here – we’d love to get to know you!