Brand Activation Staff

Scope of Work

• Campaign planning & execution: plan, execute, and evaluate product-specific offline activations per the monthly calendar (sampling, pop-ups, community events, brand collabs)
• Community & partnership penetration: identify and build relationships with relevant communities (e.g. health/wellness groups, F&B communities), media contacts, and complementary brands for co-activation opportunities
• Lead capture: ensure all activation attendees/customers are funneled into system for follow-up
• Budget management: plan and stay within assigned activation budgets, report cost-per-outcome
• Regional execution: travel to and run activations in cities outside Jakarta

Qualifications: Hard Skills

• Minimum 2-3 years experience in offline activation, event marketing, brand activation, campaign planning, product launch planning (FMCG/F&B/health & wellness industry preferred)
• Proven experience in strategizing, planning, organizing and executing offline events end-to-end — vendor coordination, permits/logistics, on-ground execution, post-event reporting
• Experience building or working with community networks (fitness, wellness, F&B, lifestyle communities)
• Basic budget management skills: can plan a budget, track spend, and report cost vs. outcome
• Comfortable with basic reporting/data: can track, summarize and evaluate activation results (attendance, leads generated, conversion) in a simple format
• Willing and able to travel regularly and work overtime or during weekends, sometimes on short notice
• Driver's license / able to travel independently to activation sites

Qualifications: Soft Skills

• High initiative and self-direction: can be given a brand and a region and independently figure out the right community/media/partner angle
• Discipline and follow-through: can commit to a monthly activation calendar and execute against it consistently, not just generate ideas
• Strong interpersonal/networking ability: genuinely good at building rapport with community leaders, media contacts, and brand partners
• Comfortable working solo: capable of running an activation in an unfamiliar city with minimal on-site support
• Resilience and flexibility on hours: willing to work evenings/weekends when events require it
• Coachable but not dependent