Brand Ambassador

Founded in 1997, MIXUE is a global fresh- made ice cream and tea brand committed to delivering high-quality products at affordable prices. Its menu features soft serve, fruit teas, milk teas, coffee, and other freshly made beverages, guided by the brand philosophy: "Great Taste, Fair Price, for Everyone."

As of the end of 2025, MIXUE operates over 47,000 stores worldwide, making it one of the world's largest food-service chains by store count. With a vertically integrated supply chain, advanced manufacturing capabilities, and strong digital infrastructure, MIXUE continues to expand across Asia, Oceania, Europe, and the Americas.

Duration: Aug – Sept 2026 (approx. 4-8 weeks, 5~10 hours / week). Outstanding performers will be invited to continue as long-term MIXUE Campus Leaders for future campaigns.

About the Role: Be the reason your campus falls in love with the Snow King. MIXUE is a global bubble tea & soft serve brand with over 4,7000+ stores worldwide, now expanding across US campuses — and we're looking for students to own MIXUE's presence at their school. As a Brand Ambassador, you'll build and execute a campus plan that brings the Snow King into student life during our Back-to-School campaign.

Your Mission

• Drive awareness and buzz for MIXUE on your campus
• Build partnerships with student organizations and campus communities
• Share real-time campus trends and student insights with our marketing team

Responsibilities

• Own MIXUE's Back-to-School campaign execution on your campus
• Be the Snow King on your campus — bring his energy, warmth, and playfulness to every interaction, and become the face students associate with MIXUE
• Reach out to major student clubs and campus event groups to build partnerships and coordinate event sponsorships (welcome week, club fairs, orientation events)
• Create campus-themed short-form videos for TikTok / Instagram featuring MIXUE products and the Snow King
• Plan and run on-campus MIXUE brand activations (sampling, giveaways, pop-up moments)
• Gather feedback and campus trend insights to share with the marketing team

Qualifications

• Currently enrolled at one of the schools listed above (undergrad or grad)
• Leadership or active membership experience in a large student organization
• Familiar with how campus events and club sponsorships work at your school
• Strong sense of internet culture — you know what's trending on TikTok and Instagram
• Outgoing, sociable, and love meeting new people
• Experience creating and editing short-form social media content (TikTok, Instagram Reels, etc.) is a plus.

Additional information

• Competitive salary
• Hands-on training and ongoing professional development
• Marketing experience with a global F&B brand; reference letter for strong performers
• Opportunity to grow into a long-term Campus Leader role, with potential for internship and full-time opportunities with MIXUE's US marketing team
• Skill development in communication, leadership, and customer relations
• First access to new product launches and campaign events

How to Apply: Submit your resume with social media account(s) (TikTok / Instagram), which are optional but appreciated for reference.

Open to students at the following schools:

New York University (NYU), Parsons School of Design, Baruch College, Hunter College, Fashion Institute of Technology (FIT), Fordham University, Queens College

Students from other schools are also welcome to apply!