Brand Ambassador

ADCO is looking for a Brand Ambassador to join our Marketing Department.

We are looking for a dynamic team member who will represent our brands in the field, engage with our target audience through the right experiences and communication, take an active role in brand activations, and contribute to translating brand activities into commercial results.

Job Description

• Execute field activities in line with the brand strategy and communication plans of the assigned brands to increase brand awareness and enhance brand experience,
• Develop and maintain strong relationships with bartenders, mixologists, chefs, venue owners, industry professionals and other key stakeholders,
• Strengthen brand visibility and consumer experience across bars, restaurants, hotels, nightlife venues and relevant points of sale,
• Support the planning and execution of brand events, tastings, launches, special events and other field activations,
• Conduct brand trainings and product presentations for relevant business partners and industry professionals,
• Communicate product features, brand stories and the appropriate ways of presenting products to field teams and business partners,
• Conduct regular field visits to monitor brand execution, visibility and customer feedback,
• Monitor the implementation of marketing activities at points of sale and identify opportunities for improvement,
• Work closely with the Sales team to ensure that brand activities are aligned with commercial objectives,
• Identify opportunities that can contribute to the sales performance of the assigned brands and take action together with the Sales team,
• Support the development of new customer and point-of-sale opportunities,
• Track and report the results and effectiveness of field activities and brand activations,
• Monitor market, competitor and consumer trends and provide relevant insights to the Brand/Marketing team,
• Contribute actively to coordination between the Marketing and Sales teams.

Qualifications

• Previous experience as a Brand Ambassador, preferably within the beverage, alcoholic beverages,
• FMCG, premium consumer goods, or HORECA sectors,Knowledge of alcoholic beverage categories, preferably premium and/or international brands,
• Experience in brand management and field marketing,
• Strong commercial and sales-oriented mindset with a focus on generating business opportunities,
• Strong relationship-building skills with customers and points of sale,
• Excellent communication, interpersonal and representation skills,
• Ability to deliver engaging presentations and brand/product trainings,
• Comfortable taking an active role in events and field activations,
• Ability to work collaboratively with Marketing and Sales teams,
• Proficiency in MS Office applications,
• Good command of English, both written and spoken,
• Willingness to travel,
• Valid B-class driving license and active driving experience,
• Ability to adapt to a dynamic field environment and flexible working hours