Brand and Content Lead

Role Overview:

You will own how SourceFuse sounds and shows up, everywhere. That means all organic content, the corporate deck library, the website, sales collateral, PR, and our visibility in both search engines and AI answer engines.

This is a hands-on lead role. You will write a good share of the work yourself, set the standard for everything else, and run the process that gets content from a brief to a live page. You will direct designers and web developers, pull expertise out of our engineers and practice heads, and keep sales supplied with material they want to use.

Key Responsibilities: Brand voice and messaging:

• Own the brand narrative, messaging framework and tone of voice, and apply it consistently across web, decks, social, PR, events and sales material.
• Keep offering, accelerator and agent naming consistent everywhere (for example, retiring old product names across videos, pages and PDFs after a rename).
• Act as the final content reviewer for anything customer-facing that carries the SourceFuse name.

Organic content and thought leadership:

• Plan and run the content calendar: blogs, thought leadership, LinkedIn (company and executive), newsletters, case studies, eBooks and whitepapers.
• Interview engineers and practice leaders, turn their expertise into content, and run the technical review step before anything publishes.
• Ghostwrite for leadership and support podcasts, video scripts and webinars.

Corporate decks and sales collateral:

• Own content for the full deck library: corporate, practice (migration, modernization, app development, data and analytics, SaaS, managed services, staffing) and industry decks (BFSI, healthcare, telecom, manufacturing).
• Keep decks current, on brand and technically signed off, with one source of truth and clear version control.
• Write one-pagers, accelerator sheets, battlecards, partner collateral and geo-specific versions.
• Support content for internal and executive decks such as board meetings and townhalls.

Website:

• Own sourcefuse. com content end to end: service, industry, accelerator, leadership, careers, resource and event pages.
• Brief the web development and design teams, review on staging and sign off before go-live.
• Publish and update pages directly in WordPress; keep case study PDFs, logos and forms current.
• Drive the site roadmap with marketing leadership, including new sections and page rebuilds.

SEO and AEO:

• Own organic search and AI answer engine visibility, so SourceFuse shows up when buyers ask ChatGPT, Gemini, Perplexity or Copilot about our categories.
• Run keyword and prompt research, on-page SEO, schema, internal linking, redirects and technical hygiene with the web team.
• Structure content for AI citation: clear answers, FAQs, comparison pages and consistent entity information across third-party sites.
• Manage review and listing profiles (G2, Clutch, AWS Marketplace, partner directories) and drive review generation.
• Report monthly on rankings, traffic, AI share of voice and content-sourced pipeline.

PR and communications:

• Write and distribute press releases for leadership hires, partnerships, launches and awards; manage approvals.
• Build relationships with trade media, analysts and PR agencies; pitch stories and bylines.
• Coordinate joint announcements with partners such as AWS and Databricks.
• Own award submissions and speaker abstracts.

Campaigns and events support:

• Write campaign messaging, landing pages, ad copy, email and social for demand gen and event teams.
• Provide event content: landing pages, invites, social creatives briefs, booth and session material.

Process and team:

• Run content intake, briefs, review and approval workflows; keep an asset library the whole company can find things in.
• Brief and direct design, video and web teams, and manage freelancers or agencies.
• Use AI tools (Claude, ChatGPT and similar) to speed up drafting and repurposing, with human editing for quality and accuracy.

What you bring:

• 4-7 years in B2B content, brand or communications at an IT Consulting + services/ Cloud/ Core tech company- not SaaS companies.
• Excellent writing and editing in English, which range from a CIO-level point of view to a 40-word ad to press releases.
• Comfort with technical subjects (cloud, data, AI, modernization) and the ability to interview engineers and get it right.
• A track record owning a corporate website and a sales deck library, not just contributing to them.
• Working knowledge of WordPress: editing pages, managing media, SEO plugins such as Rank Math or Yoast, and working with developers on templates.
• Hands-on SEO experience and a clear point of view on AEO/GEO and how AI engines choose sources.
• Strong project management; you can run several deadlines across design, web and sales at once.
• Portfolio of published work you can walk us through.

Nice to have:

• Experience in the AWS partner ecosystem, including co-marketing, joint releases and Marketplace listings.
• Content for multiple regions (US, UK, Australia, India) and a feel for how tone shifts between them.
• Experience with a rebrand or website relaunch, including domain migration and redirects.
• Basic design sense and fluency with Canva or Figma for quick edits.
• Video and podcast production experience: scripting, briefing editors, cutting clips for social.

Location for Reporting

This role is based at the office and requires full-time, on-site presence. Candidates are expected to work from the office on all working days. Please note that this is not a work-from-home position.

Interview Process

• Portfolio shortlisting
• 2 Technical Rounds
• Assignment

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.