Brand & Content Manager

Job Summary

The Branding & Content Creator Manager is responsible for developing, managing, and executing the company’s brand identity and content strategy across all platforms. This role ensures consistent brand messaging, drives audience engagement, and supports business growth through creative storytelling, digital marketing, and campaign execution across all brands under Kopatha Group Sdn Bhd.

Key Responsibilities

Brand Management

• Develop and maintain strong, consistent brand identities across all business units (retail, jewellery, and F&B)
• Ensure all marketing materials align with brand guidelines, tone, and positioning
• Lead brand campaigns, product launches, and seasonal promotions

Content Strategy & Creation

• Plan and execute content calendars for social media, websites, and marketing channels
• Create engaging content including photos, videos, reels, and written posts
• Oversee content production (in-house or external creators)
• Ensure content is optimized for different platforms (Instagram, TikTok, Facebook, etc.)

Digital Marketing & Engagement

• Manage and grow social media presence across all brands
• Monitor trends and leverage them for brand visibility
• Analyze engagement metrics and optimize content performance
• Work closely with marketing team to run ads and campaigns

Creative Direction

• Lead visual storytelling, photoshoots, and video production
• Guide graphic designers, photographers, and videographers
• Ensure high-quality creative output that reflects premium brand image

Collaboration & Coordination

• Work with operations, sales, and HR teams for campaigns and internal branding
• Coordinate with external agencies, influencers, and partners
• Support recruitment branding and employer branding initiatives

Performance & Reporting

• Track KPIs such as engagement, reach, conversions, and brand awareness
• Provide monthly reports with insights and improvement strategies

Requirements

• Bachelor’s Degree in Marketing, Branding, Mass Communication, or related field
• 3–5 years experience in branding, content creation, or digital marketing
• Strong skills in content creation (photo/video editing tools, social media platforms)
• Creative mindset with strong storytelling ability
• Experience in retail, jewellery, or F&B industry is an added advantage
• Ability to manage multiple brands and projects simultaneously

Key Competencies

• Creativity & Innovation
• Brand Awareness & Strategy
• Digital Marketing Knowledge
• Communication & Storytelling
• Leadership & Team Management
• Trend Awareness & Adaptability

Preferred Skills (Bonus)

• Photography / Videography skills
• Experience with tools like Canva, Adobe Creative Suite, CapCut, or similar
• Influencer marketing and campaign management
• Basic knowledge of paid ads (Meta, Google)

Pay: RM3,000.00 - RM5,000.00 per month

Benefits:

• Additional leave
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Work Location: In person