Brand & Creative Lead

Job requirements:

• Develop and maintain HIVE’s brand identity, creative direction, and brand guidelines.

• Set creative standards and ensure consistency across all brand communications and materials.

• Provide creative direction and feedback to the design and content team.

• Develop and oversee marketing, content, and social media strategies aligned with HIVE’s business objectives.

• Plan campaigns and promotional initiatives across online and offline channels.

• Monitor marketing and social media performance and use insights to improve strategies and content.

• Develop and maintain relationships with universities, creators, webtoon/comic communities, partners, and other relevant organizations.

• Identify and develop collaboration and community opportunities that strengthen HIVE’s brand and network.

• Oversee the planning and execution of HIVE’s events, campaigns, roadshows, workshops, competitions, and other brand activations.

• Coordinate with the event team, vendors, and relevant internal teams to ensure successful execution.

• Lead and coordinate the Brand & Creative team, including design, social media, marketing, community, and event functions.

• Set priorities, timelines, and deliverables and ensure projects are completed on schedule.

• Allocate resources and coordinate internal and external teams based on project needs.

• Provide feedback, guidance, and support to team members to improve performance and output quality.

• Establish and monitor KPIs for branding, marketing, social media, campaigns, and community activities.

• Analyze performance and audience insights to identify opportunities for improvement.

• Prepare regular updates and reports for management.

• Stay informed about trends in webtoon, comics, entertainment, design, social media, and digital marketing.

• Translate relevant trends and insights into new creative, marketing, and brand opportunities.

• Continuously improve HIVE’s brand presence, creative processes, and marketing initiatives.

Qualification:

1. Bachelor’s degree in Marketing, Communications, Design, Advertising, or a related field.
2. Minimum 3~5 years of professional experience in branding, marketing, creative, advertising, or a related field, with experience in a leadership or supervisory role.
3. Proven experience in developing and executing brand, marketing, and creative strategies.
4. Strong understanding of branding, digital marketing, social media, content, and audience insights.
5. Strong analytical skills with the ability to use data and performance insights to evaluate and improve campaigns.
6. Strong creative and aesthetic judgment, with a good understanding of visual communication and brand consistency.
7. Strong leadership, communication, project management, and stakeholder management skills.
8. Proficiency in English, both written and spoken.
9. Highly organized, detail-oriented, proactive, and able to manage multiple projects and priorities.
10. Knowledge or experience in webtoon, comics, entertainment, or other creative industries is a plus.