Brand Associate (Cosmetics)

About the role

We are seeking a proactive and creative Brand Associate (Personal Care) to support the development and execution of marketing strategies for personal care or FMCG products. This role involves assisting in brand planning, campaign implementation, and performance tracking to ensure strong market presence and consumer engagement. The ideal candidate is detail-oriented, passionate about brand building, and thrives in a fast-paced environment.

Key responsibilities

• Assist in the development and execution of brand marketing plans and promotional activities.
• Coordinate with cross-functional teams (sales, trade marketing, product development) to ensure alignment on brand initiatives.
• Monitor market trends, competitor activities, and consumer insights to support strategic decision-making.
• Manage social media content calendars and digital campaigns in collaboration with agencies.
• Track and analyze brand performance metrics, including sales data and campaign effectiveness.
• Support in preparing presentations, reports, and marketing materials for internal and external stakeholders.
• Ensure compliance with brand guidelines across all communication channels.
• Participate in product launches, events, and activations to enhance brand visibility.

About you

• Bachelor's degree in Marketing, Business Administration, or related field.
• 1–2 years of experience in brand management, marketing, or FMCG industry preferred.
• Strong understanding of marketing principles and consumer behavior.
• Proficiency in MS Office; knowledge of digital marketing tools is an advantage.
• Excellent communication, organizational, and analytical skills.
• Creative mindset with attention to detail and ability to work under tight deadlines.

Working Conditions Inherent to the Job:

• Office-based role with occasional travel for events, activations, or market visits.

• Fast-paced environment requiring multitasking and adaptability.

• Extended hours may be necessary during product launches or major campaigns.

• Collaboration with multiple teams and external partners (agencies, suppliers).