Brand Category Head

Responsibilities:

Strategic thinking

• Takes a 360-degree view that uncovers the brand’s core strength, consumer issues, competitive dynamics
• Makes smart strategic decisions based on understanding the vision, opportunity, market impact

Brand positioning

• Define an ideal target market (consumers, users, shoppers) alongside need states, insights, occasions
• Takes a consumer-centric approach to turn product features into functional and emotional consumer benefits
• Finds the winning brand positioning space that is own-able & that can motivate the target.
• Develops a brand idea

Marketing plans

• Translates smart, strategic thinking into key issues and strategic pillars
• Decides on smart marketing plan
• Develops smart execution plans—physical, mental availability activity calendar—that deliver against the strategy

Marketing execution

• Lead any marketing execution project including brand communication, experience
• Writes consumer insights driven, and thorough creative briefs that will steer and inspire great work from experts
• Partner with experts at agencies and throughout the organization to inspire greatness from experts

Analytics

• Digs deep into data, and build an analytical story that 
  sets up a business problem
• Leads a best-in-class 360-degree deep-dive MBR for the brand that brings out the key issues to be solved
• Writes analytical performance reports that outline the strategic implications from in-market consumption & sales performance

Requirements:

• Having minimum 10 years' experience in marketing
• Minimum 3 years' experience as Marketing Manager/Head of Marketing/Group Head Marketing
• Experienced in handling third party for research, brand, design, etc
• Able to articulate the strategy into execution plan throughout the organization to ensure everyone can deliver on it
• Strong in crafting & presenting the marketing plan to senior management & then to sales, agencies
• Understands all sources of brand data— S1, S2, S3, market share, brand funnel, consumption, qualitative, financials
• Creative and innovative
• Good coordination skill