Brand Category Manager - Self Testing - AUS Client

Join TouchBio Australia as a Brand Category Manager - Self Testing and step into a world of innovation and impact!

About Us:

TouchBio Australia pioneers developing, manufacturing, and importing medical devices and eco-friendly hygiene products. Our range includes at-home testing devices and long-lasting sanitising solutions designed to revolutionise health practices while prioritising safety and environmental sustainability.

We Offer:

• A competitive base salary with health insurance benefits.
• Company Christmas gifts and engaging company events.
• Potential for pay raises reflecting your impact/performances.
• Opportunities for career growth and advancement within a pioneering company.

The Category Manager (Self-Testing) is responsible for developing and executing the strategic direction, positioning, and growth of TouchBio Australia’s self-testing portfolio.
This role plays a key part in strengthening brand leadership within the Self-Testing category by driving innovation, market presence, and consumer trust through data-led strategy, compelling marketing campaigns, and effective cross-functional collaboration.

Working closely with the Sales and Creative teams, the Category Manager (Self-Testing) will lead the growth the category, P/L. planning and execution of campaigns, new product launches, and trade programs that elevate the growth and probability as a trusted leader in preventative health and wellbeing.

The role ensures all initiatives are compliant, commercially sound, and aligned with the company’s broader mission to empower healthier communities.

Category Strategy and Brand Development

1. Develop and implement the Self-Testing category strategy to achieve market growth, brand equity, and profitability targets.
2. Define category positioning, consumer segments, and product architecture that differentiate the brand in the pharmacy and retail space.
3. Lead category innovation through NPD planning, packaging optimisation, and scientific validation of health claims.
4. Collaborate with internal and external partners to ensure alignment between brand purpose, market trends, and consumer needs.

Integrated Marketing and Campaigns

1. Plan and execute integrated marketing campaigns (digital, retail, social, influencer, PR, and partnerships) that build consumer awareness and drive conversion.
2. Manage creative concepts, messaging, and compliance with TGA and advertising standards.
3. Coordinate launch plans for new Self-Testing products, including digital, in-store, and trade activations.
4. Develop content strategies and educational materials to communicate the benefits of vitamins, minerals, and supplements in everyday wellbeing.

Commercial and Sales Enablement

1. Partner with Sales to deliver category plans and promotional programs with pharmacy and retail customers.
2. Provide category insights, pricing recommendations, and merchandising strategies to maximise ROI and shelf visibility.
3. Analyse retail and market data (e.g. IRI, Nielsen, IQVIA) to identify opportunities for range expansion and optimisation.
4. Collaborate on trade marketing activities, POS development, and customer engagement initiatives.

Brand Performance and Analytics

1. Establish KPIs to measure category health, campaign performance, and consumer engagement.
2. Conduct post-campaign evaluations and present insights to leadership for continuous improvement.
3. Monitor competitor activity and market trends to guide proactive adjustments in strategy.
4. Manage P&L performance and report on budget utilisation and ROI.

Public Relations and Partnerships

1. Build and coordinate with the internal team for  category relationships with media, influencers, health professionals, and retail partners to enhance category visibility.
2. Develop PR and communications strategies that reinforce TouchBio Australia’s authority in science-based wellbeing.
3. Oversee agency relationships with the Branding Team and ensure deliverables are on time, within budget, and on-brand.

Budget and Project Management

1. Manage Self-Testing category budgets to ensure effective allocation of spend and measurable results.
2. Deliver timely and accurate reports on campaign ROI and budget performance.
3. Oversee suppliers, production schedules, and project timelines to maintain brand quality and compliance.

Leadership and Collaboration

1. Work collaboratively with creative, digital, and product development teams to ensure category objectives are met.
2. Mentor and support junior marketing team members, encouraging innovation and accountability.
3. Contribute to the annual marketing calendar, ensuring the Self-Testing category is represented in broader brand initiatives.

Cultural Improvement and Development

1. Demonstrate a positive commitment and compliance with Company policies and procedures and Company Code of Conduct.
2. Demonstrate compliance with all EEO legislation covering all forms of workplace discrimination, harassment, victimisation, and bullying.
3. Willingly participate in performance management processes.
4. Consciously contribute to a positive workplace culture that is consistent with Company’s identified mission, vision, and values.

Qualifications

• Bachelor’s degree in marketing, Business, , or a related field.
• Postgraduate qualification in Product or Category Management (desirable).

Experience

• Proven experience in FMCG, , or pharmaceutical marketing within a regulated environment (ideal).
• Demonstrated success in category management, product launches, and integrated marketing campaigns.
• Deep understanding of the Australian retail and pharmacy landscape and consumer health trends.
• Experience working with TGA-regulated or FSANZ-compliant product lines.

Skills

• Strong analytical and commercial acumen with data-led decision-making.

• Excellent communication, negotiation, and stakeholder engagement skills.

• Competence in CRM, marketing automation, and analytics platforms.

• Strong organisational and project management skills with attention to detail.

• Working knowledge of regulatory frameworks governing therapeutic and complementary medicines.

Join TouchBio Australia and embark on a rewarding journey where your efforts contribute to reshaping healthcare practices and making a positive impact. Apply now to be part of our innovative team.