Brand Communications Coordinator

Brand Communications Coordinator
Public Relations
Full-Time (Fiscal Year Contract)

Montana Technological University provides a comprehensive benefits package for all eligible positions that includes health, dental and vision insurance, mandatory retirement plan with employer contribution, partial tuition waiver, and a wellness program.

Applications received by 9/30/2026 will be guaranteed full review and consideration.  Applications received after that date may be considered until an adequate applicant pool has been established.
Montana Technological University, the state’s STEM university located in the vibrant, historic community of Butte, is seeking a skilled Brand Communications Coordinator to help with Marketing and Admissions initiatives through dynamic, authentic storytelling. Bachelor’s degree in Communications, Marketing, Public Relations, or a related field, paired with 2+ years of professional experience in marketing, brand management, or corporate communications.

In this role, you will act as a key architect of the university’s narrative, spearheading our official TikTok launch and producing high-impact digital and print content designed to drive prospective student recruitment. From writing targeted email campaigns within our EMP/CRM and updating mtech.edu to producing short-form videos that capture the Oredigger experience, you will collaborate closely with cross-functional teams to maintain a consistent, persuasive brand voice across all touchpoints.

Duties:
As Montana’s STEM University, Montana Tech is committed to amplifying our institutional narrative through high-impact, authentic storytelling and a seamless digital experience. To achieve this, the university is seeking an innovative, versatile, and detail-oriented Brand Communications Coordinator to join our team.
This role serves as a vital strategic bridge between Marketing and Admissions, directly driving recruitment by engaging a digital-native audience. As a key architect of our institutional narrative, the successful candidate will blend creative content creation with technical precision. A major priority of this position will be spearheading the university’s first-ever official TikTok channel, alongside developing dynamic content for marketing campaigns, admissions initiatives, the university website (mtech.edu), and Enrollment Management Platform (EMP).

Core Duties & Responsibilities

• Spearhead the strategy, content creation, and community management for the university’s TikTok platform, translating campus life and STEM achievements into authentic, highly engaging narratives.
• Support organic and paid acquisition efforts across SEO, AI Engine Optimization (AIEO), and digital ad creative to expand institutional visibility and recruitment reach.
• Craft compelling, targeted copy for email campaigns, web stories, and marketing collateral designed to guide prospective Orediggers from initial interest to successful enrollment.
• Write and distribute prospective student communications, campaign updates, and event details across both digital and traditional print channels.
• Produce cohesive, high-quality visual and written content that strictly aligns with Montana Tech’s institutional brand guidelines.
• Optimize recruitment communications within the EMP/CRM, ensuring a seamless, persuasive, and consistent brand voice across all prospective student touchpoints.

Required Qualifications:

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field, paired with 2+ years of professional experience in marketing, brand management, or corporate communications.
• Exceptional written, verbal, and interpersonal communication skills, with a proven ability to translate brand messaging across diverse audiences and channels.
• Hands-on experience creating, organizing, and publishing content.

Preferred Qualifications:

• Experience drafting engaging copy and managing publishing workflows across on TikTok.
• Eye for visual identity, brand consistency, and tone-of-voice alignment.
• Basic familiarity with tracking content performance using analytics tools (e.g., Google Analytics, social media insights).
• Understanding of SEO and AI Engine Optimization

Physical Demands:

• This position is an on-premise position, requiring the selected candidate to be in the office 40 hours per week.

For full consideration application materials must be complete.  
Please include: 

• Cover letter addressing qualifications,
• Resume
• Contact information for 3 professional references.